How to Communicate Effectively With Anyone, Anywhere: Your Passport to Connecting Globally

by Raul Sanchez, Dan Bullock, Rod Sánchez (Illustrator)

Overview

Doing business nowadays often means globally, whether with clients, customers, or business partners. Communicating your message effectively—online or in person—has become a must. If you want the best outcome, you must serve the growing need for cultural training that links awareness to action.

"A masterclass in authentic global communication. Full of specific frameworks and actionable tips, it is a must-read for anyone looking to bolster or refine their professional communication toolkit."—Elizabeth Owens Skidmore, Sponsorship Specialist, Bell Canada

In our increasingly interconnected world, effective communication is the formula for success in any industry. Whether you’re speaking in public, writing an email, or navigating an important negotiation, how you present yourself through language is all-important in today's global business world. In How to Communicate Effectively with Anyone, Anywhere, two New York University professors reveal a new approach to global communication across key performance areas, including effective emailing, public speaking, and negotiation.

How to Communicate Effectively with Anyone, Anywhere, with key illustrations, is part instructional text, part empowering workbook, containing practical and proven strategies that can be put to immediate use, along with exercises designed to impart valuable self-discovery and position you as an effective global communicator. You will gain not only the practical skills essential for operating across cultural settings but also a firm foundation for managing global transactions, international relationships, and worldwide innovation.

We all know how to email, right? But contacting counterparts in China, Brazil, or Germany with success requires us to upgrade our skills with key strategies for an expanded and productive network of global interaction. Each chapter contains a practical, easy-to-implement framework that functions as a "blueprint" for global communication and how each skill can best be used virtually in remote work scenarios.

For professionals looking to take their skill set to the next level, this book’s approach is the key to connecting professional skills to a larger practice of global understanding, ultimately leading to you communicating effectively and impactfully with anyone, anytime, and anywhere.
 

Product Details

ISBN-13:	9781632651792
Publisher:	Red Wheel/Weiser
Publication date:	03/01/2021
Pages:	272
Product dimensions:	6.00(w) x 8.90(h) x 1.00(d)

About the Author

Raúl Sánchez is an award-winning clinical assistant professor and the corporate program coordinator at New York University’s School of Professional Studies. He has designed and delivered corporate trainings for Deloitte and the United Nations, as well as been a writing consultant for Barnes & Noble Press and PBS. Raúl was awarded the NYU School of Professional Studies Teaching Excellence Award and specializes in linguistics and business communication. He contributes to The Wall Street Journal, HuffPost, Business.com, openDemocracy, and Thrive Global, where he writes about the intersection of global business communication, leadership, and intercultural communication.
 
Dan Bullock is a language and communications specialist/trainer at the United Nations Secretariat, training diplomats and global UN staff. He also serves as faculty teaching business communication, linguistics, and public relations within the Division of Programs in Business at New York University’s School of Professional Studies. Dan was the director of corporate communications at a leading NYC public relations firm, and his corporate clients have included TD Bank and Pfizer. He contributes to The Wall Street Journal, HuffPost, Business.com, and Thrive Global, where he writes about the intersection of global business communication, intercultural communication, and professional development.
 
Rod Sánchez is an award-winning visual communication designer, artist, and filmmaker. He is a lead user experience/user interface designer at Houghton Mifflin Harcourt and has designed and illustrated book covers for Penguin Random House and Scholastic. Rod has directed and designed campaigns for Disney, Nickelodeon, and Baruch College–CUNY and received design awards from the New England Book Show and the Create Awards. Rod’s artwork has been exhibited internationally, displayed on billboards in New York City, and published in HuffPost, El País, the Guardian, Thrive Global, and Time Out New York.
 

Table of Contents

Introduction: Connecting Globally 1

1 Connecting with the Audience: Public Speaking from the World Stage 7

1.1 Presentation Fire: Powering the Mind-to-Mind Connection 9

1.2 Passing the Torch: Global Communication Style Patterns 16

1.3 The Balance: Optimizing Content and Delivery 22

1.4 Bringing Your Flame into Focus: The Five Presentation Hooks 25

1.5 The Sensory World: Activating Mental Schemata with Multimedia 30

1.6 Releasing "Lightning in a Bottle": The Six Universal Storytelling Patterns 33

1.7 The Hourglass Speech Canvas: An Intercultural Presentation Model 39

1.8 Effective Conclusions Are New Beginnings: Evolving along Global Sparklines 43

1.9 Torchbearers in an Interconnected World 48

2 Connecting with People: The Power of Meaningful Networking and Relationship-Building 51

2.1 The Global Rainmaker: Networking for Discovery 53

2.2 Building Global Ties Interculturatly: Patterns of Interaction 56

2.3 Smart Networking with a Conscience: Diagnosing Your Network 60

2.4 Awakening the "Cultural Ambivert": Global Networking Styles 63

2.5 The Need for Speed: Crafting the Elevator Pitch 67

2.6 Engaging a Cultural State of Mind: Leading with Conversation Openers 71

2.7 The Grand Finale: Concluding Memorably with Conversation Closers 76

2.8 The Follow-Up: Mind-Anchoring Practices 80

2.9 A Global Mentality: The Crossroads of Strategy and Etiquette 82

2.10 Culture of Change: Global Greeting Patterns 84

2.11 MeaningfuI Networking: Creating Change and Opportunity 88

3 Connecting in the Digital Sea: Effective Emailing and Behavioral Psychology 91

Part I The "Reader" Styles Model for Effective Emailing

3.1 A Singular Approach for Emailing Globally 92

3.2 Connecting in the Digital Sea: Reader Communication Styles 95

3.3 Mirroring Dialogues with Changing Currents: The Four Online "Reader" Styles 98

Part II The Mechanics for an Effective Global Email Culture

3.4 A Few Words: The Global Subject Line 116

3.5 Timing Your Emails: An Ecosystem of Punctuality around the World 119

3.6 An International Language: Mastering the Global English Mentality 120

3.7 Email Decoding: Tone and Register 122

3.8 The Whispering Waves: Navigating between Active and Passive Voice 124

3.9 Taking a Deep Dive: Context Is Still Everything Internationally 127

3.10 Lighthouses in the Digital Sea: Toward a More Collaborative World 128

4 Connecting with Body and Voice: The Power of Nonverbal Communication 131

4.1 Powering Our Greatest Instrument: The Mind-Body Connection 133

Part I The Body Language Connection

4.2 Communicating the Unspoken: Global Body Language Patterns 136

4.3 Under the Cultural Radar: Unmasking the Seven Micro Expression Patterns 139

4.4 The Truth Is Out There: The Significance of Eye Movement Patterns 142

4.5 The Three Zones: Bridging the Space between Our-Global Connections 144

4.6 The Virtual Zone: Our Digital Sea in a Shell 151

Part II Harnessing the Human Voice

4.7 From Resonance to Presence: Building Confidence through Vocalics 153

4.8 Thought Groups: The Hidden Power of Voice Patterns 154

4.9 Voice Identity: Is Your Prosody Music to All Ears? 159

4.10 The Global Zone: World Empathy 168

5 Connecting with the World: Negotiation in the Age of Collaboration 171

5.1 The Crossroads of Negotiation: From a Path of Competition to Cooperation 173

Part I The Framework for Successful Intercultural Negotiation

5.2 Patterns of Collaboration and the Win-Win Mindset 175

5.3 Partnership Bargaining: Concessions and the Satisfaction "Trade-Off" 180

5.4 Creating Your Flow: How to Build Team Synergy in Negotiations 182

5.5 Effectively Structuring the Negotiation Process: Starting with the Big Picture 187

5.6 Taking Off the Fighting Gloves: Handling Conflict 191

Part II The Axis of Negotiations: Relationships

5.7 The Intercultural Connection: Deal-Making and Partnerships in Global Negotiations 193

5.8 Building Relationships across Cultures, Not Walls: Strengthening Your Negotiation Bond 199

5.9 The Golden Rule: Building Trust 206

5.10 Nurture. Grow. Repeat: Building a Lifecycle in Every Negotiation 207

5.11 Stepping Out of the Shadow Negotiation: Establishing the Rules 208

6 Connecting with the Mind: Strategic Writing in the Global Space 211

6.1 The Adjacent Possible: Where Innovation Comes From 213

6.2 Global Writing: Shared Passions and Purposes 216

6.3 "Give Me the Facts" versus "Sell It to Me": Writing to Inform versus Writing to Persuade 217

6.4 Thought Patterns Inside and Out: The Kaleidoscope of Rhetorical Styles 220

6.5 More Than Words: Decoding with Schemata 225

6.6 Tone of Voice: The Other Blueprint in Writing 228

6.7 The "Building Blocks " of Interconnected Thought: Framing at the Paragraph Level 232

6.8 A Professional Frame of Reference: Strategic Messaging 236

6.9 Cultural Design Thinking: Rhetorical Windows 238

6.10 The Greater Perspective: A Culture of Interdependence 241

Conclusion: Our Global Mantle 243

Acknowledgments 247

Appendix A Global English and Brevity 251

Appendix B Cultural Contexts 253

Appendix C Cognitive Flexibility 259

Bibliography 261

Editorial Reviews

"This book just goes to show that you can teach an old dog new tricks! I've been teaching presentation skills at an international organization for over 20 years, but learned so much from this wonderfully written resource. Backed by research and personal experience, but written in an engaging and very readable style, this book is a must-read for anyone in the global communications field."
—Mary Regan, Language and Communications Specialist, United Nations
 
"Raul, Dan, and Rod reframe networking as a practice of discovering, listening, and cultivating relationships. They rightly highlight that expanding our horizons and connecting with people who have different experiences and perspectives than our own, and people with shared interests rather than shared backgrounds, can expose us to new ideas and improve outcomes for all."
—Maddy Hoffman, Product Manager, Google
 
"When I began managing global teams, I realized that communicating effectively across cultures and different ways of working would be key to success. Written communication between cross functional teams can be misinterpreted if not done correctly to disastrous results. This book is the perfect guide for creating targeted communication for a global audience."
—Keith Malone, Senior Director, Entertainment Development, The Lego Group
 
"An unusual and potentially very valuable addition to the often generic presentation and networking books that clog up our bookshelves."
—Financial Times
 
"This book makes it clear that "effective communication" and "inclusivity" are one-and-the-same. The more we understand those we communicate with, the easier it will be to treat them respectfully and with an open mind."
—Gabbi Cisneros, Porchlight Book Company

"This is the book that I needed 10 years ago. It’s the best source I’ve read that helps with the basics of communication but also helps on how to connect with people on a global scale. With the amount of shoots and work we do internationally this book would have been beneficial to me so many times in the past. Unfortunately, I had to figure it out on my own but now wished I had this book to have guided me."
—Michael Waldron, SVP Creative Director Brand Design, Nickelodeon
 
"In this book, Dan and Raul have given international professionals a masterclass in authentic global communication. Full of specific frameworks and actionable tips, it is a must-read for anyone looking to bolster or refine their professional communication toolkit."
—Elizabeth Owens Skidmore, Sponsorship Specialist, Bell Canada
 
"If global communication was an ocean with huge waves, this book would be the lighthouse which stands like an iron between the tides. How to Communicate Effectively With Anyone, Anywhere is literally a shot in the arm, especially in this era, when we most need to communicate in every language. It is a guiding work full of useful data not only for the real world, but also for the digital sea. Well done Dan and Raul!"
—Ipek Duman, Digital Marketing & Social Media Specialist, Pasabahçe, Siscam Glassware
 
"This book is surely and highly recommended, because it is not just one more book on communication strategy. Much more than that, it is a key contribution to this field—this book is a critical tool of modern communication as a means that connects people to each other in the era of globalization. It is a clear, concise and practical book."
—Céline Fabre Pierre, Diplomat/Counselor, Permanent Mission of Haiti to the United Nations

"The reason why this book is so distinguished from other communication-related books is because it is not only from a psychological and behavioral approach but it is also full of practical lessons we can immediately apply to our day-to-day work. I strongly recommend this book to those global professionals who live in this digital era, where intercultural communication is becoming more and more important around the globe."
—Kate Rhee, Sr. Marketing Sourcing Manager, Merck & Co. Inc.

From the Publisher

"When I began managing global teams, I realized that communicating effectively across cultures and different ways of working would be key to success. Written communication between cross functional teams can be misinterpreted if not done correctly to disastrous results. This book is the perfect guide for creating targeted communication for a global audience."

Keith Malone

"The reason why this book is so distinguished from other communication-related books is because it is not only from a psychological and behavioral approach but it is also full of practical lessons we can immediately apply to our day-to-day work. I strongly recommend this book to those global professionals who live in this digital era, where intercultural communication is becoming more and more important around the globe."

Kate Rhee

"This book just goes to show that you can teach an old dog new tricks! I've been teaching presentation skills at an international organization for over 20 years, but learned so much from this wonderfully written resource. Backed by research and personal experience, but written in an engaging and very readable style, this book is a must-read for anyone in the global communications field."

Mary Regan

"This book makes it clear that "effective communication" and "inclusivity" are one-and-the-same. The more we understand those we communicate with, the easier it will be to treat them respectfully and with an open mind."

Gabbi Cisneros

"Raul, Dan, and Rod reframe networking as a practice of discovering, listening, and cultivating relationships. They rightly highlight that expanding our horizons and connecting with people who have different experiences and perspectives than our own, and people with shared interests rather than shared backgrounds, can expose us to new ideas and improve outcomes for all."
 

Maddy Hoffman

"If global communication was an ocean with huge waves, this book would be the lighthouse which stands like an iron between the tides. How to Communicate Effectively With Anyone, Anywhere is literally a shot in the arm, especially in this era, when we most need to communicate in every language. It is a guiding work full of useful data not only for the real world, but also for the digital sea. Well done Dan and Raul!"
 

Ipek Duman

"In this book, Dan and Raul have given international professionals a masterclass in authentic global communication. Full of specific frameworks and actionable tips, it is a must-read for anyone looking to bolster or refine their professional communication toolkit."

Elizabeth Owens Skidmore

"The need for human beings to communicate is undeniable, the importance of doing it appropriately in order to achieve the proposed objective is vital.  Dan, Raul and Rod, with their professional experience in their book, provide us easy, clear and much-needed tools to apply, not only when we are creating our messages, but also when we are delivering our messages to our audiences in the process of effective communication."

Freddy J. Játiva C.

"This is the book that I needed 10 years ago. It’s the best source I’ve read that helps with the basics of communication but also helps on how to connect with people on a global scale. With the amount of shoots and work we do internationally this book would have been beneficial to me so many times in the past. Unfortunately, I had to figure it out on my own but now wished I had this book to have guided me."
 

Michael Waldron

"This book is surely and highly recommended, because it is not just one more book on communication strategy. Much more than that, it is a key contribution to this field—this book is a critical tool of modern communication as a means that connects people to each other in the era of globalization. It is a clear, concise and practical book."

Céline Fabre Pierre

"An unusual and potentially very valuable addition to the often generic presentation and networking books that clog up our bookshelves."

Financial Times

This book hit home for me—I have lived my life building relationships; I have never just had acquaintances—I make friends. I found Chapter 2, in particular, to be enlightening; I loved the concept of the ‘rainmaker.’ If we were all to become ‘rainmakers,’ this world would be a better place. We will definitely get better results, if we all would adopt the discovery-driven practice!

Gary Bartolina-Campbell

In this age of globalization, where interaction with the global community is imperative to one’s career success, this book effectively helps you navigate through the complexities of international collaboration. The authors fuse global perspectives with compelling communication tactics to form a holistic understanding of the topics at hand, making this book a must-read!

Saneesha Sahni

This book is a great effort aimed to guide the power of effective communication in your day-to-day life as well as in business in this globally-interconnected world. The theory and concepts explained are a guide to improve your overall communication skills, while the format and themes presented are very clear and digestible just as much as they are to read and understand, great job Raul and Dan!

Wilbert Vera

As a student and organizer, I'm constantly communicating with and pitching to a broad audience. Before this book, my standard approach was not having universal success, and it showed in my response rates. This book taught me how to quickly identify the default styles of myself and others, and gave me actionable strategies to adapt my style based on my audience. Now, I'm confident in my ability to tailor messages that elicit immediate and positive responses in my personal and professional life alike.

Alidia Findley

I congratulate the authors for this effort that contributes to the world with ideas—the best gift for social and personal development.

Douglas Sejas

How to Communicate Effectively with Anyone, Anywhere reveals an actionable approach to becoming a global communicator. This book is an incredibly helpful, thorough, and easy-to-use resource for anyone seeking to attain communication success globally.

Minglei Zhao

As a law practitioner, it is crucial to understand the importance of effective communication now more than ever in our globalized world. The focus that the authors put on the importance of networking and collaborative negotiation aptly underlines the key to building meaningful, long-lasting, and genuine relationships. This book perfectly explains intercultural, global, and efficient communication both from the traditional perspective and the more broad, futuristic one. A must-read for anyone wanting to understand the most powerful asset in the modern business world – relationships.

August Adamowicz

When I was in school, I learned everything about effective emailing in Raul and Dan's workshops, now I'm so glad that there is a comprehensive guide in hand. Fresh graduates, this is a must-read to become an expert in professional communication—make it a boost for your career!

Jason Chen

Dan and Raúl are serious when they say their book will help you communicate with anyone, anywhere. I was surprised to find so many tools, tips, and examples that I could use to effectively share my ideas globally using verbal, non-verbal, and written channels. The chapters show how to communicate successfully not only with different countries or cultures but also with different personalities. As a professional who needs to communicate, in person or digitally, with people in other parts of the world, I find this book an up-to-date guide in these changing times powered by technology.

Eumir Reyes

Finally, Dan and Raul have gathered their rich experience and unique insight into this valuable reference. For any young professionals working with multicultural stakeholders, you can spend years piecing together puzzles of global communication by trial and error, or just read this bullet-proof work and practice the patterns and tips to be fully equipped.

Tairan Zhang

Regardless of one’s background, experience, interests, or extrovert/introvert personality, this is a must-read book by the exceptional authors and the prominent professionals Dan, Raul, and Rod. It will eventually change your life in the best of ways and show you the path toward inevitable success in the world of communications and beyond.

George Meladze

This book is surely and highly recommended, because it is not just one more book on communication strategy. Much more than that, it is a key contribution to this field—this book is a critical tool of modern communication as a means that connects people to each other in the era of globalization. It is a clear, concise and practical book.

Céline Fabre Pierre

The need for human beings to communicate is undeniable, the importance of doing it appropriately in order to achieve the proposed objective is vital.  Dan, Raul and Rod, with their professional experience in their book, provide us easy, clear and much-needed tools to apply, not only when we are creating our messages, but also when we are delivering our messages to our audiences in the process of effective communication.

Freddy J. Játiva C.

The reason why this book is so distinguished from other communication-related books is because it is not only from a psychological and behavioral approach but it is also full of practical lessons we can immediately apply to our day-to-day work. I strongly recommend this book to those global professionals who live in this digital era, where intercultural communication is becoming more and more important around the globe.

Kate Ghee