How to Discover Customer Value
Introducing the Value Discovery Canvas tool Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure. This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, andays down the Value Discovery Process. Written in a simple, easy-to-understandanguage, the book addresses two basic questions: Where does customer value reside and how does one find it?
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How to Discover Customer Value
Introducing the Value Discovery Canvas tool Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure. This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, andays down the Value Discovery Process. Written in a simple, easy-to-understandanguage, the book addresses two basic questions: Where does customer value reside and how does one find it?
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How to Discover Customer Value

How to Discover Customer Value

by S Parthasarathy
How to Discover Customer Value

How to Discover Customer Value

by S Parthasarathy

Overview

Introducing the Value Discovery Canvas tool Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure. This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, andays down the Value Discovery Process. Written in a simple, easy-to-understandanguage, the book addresses two basic questions: Where does customer value reside and how does one find it?

Product Details

ISBN-13: 9789355200075
Publisher: Rupa
Publication date: 10/10/2021
Pages: 264
Product dimensions: 5.25(w) x 8.00(h) x 0.60(d)

About the Author

S. Parthasarathy, the author of Unmet Needs of Entrepreneurship: Why Entrepreneurs Do What They Do, is a serial entrepreneur with over three decades of industry and entrepreneurial experience. 

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