How to Find a Job on LinkedIn, Facebook, Twitter and Google+ / Edition 2

by Debra Schepp, Brad Schepp

Overview

The definitive guide to social media job hunting—now updated to include GOOGLE+!

Finding your dream job the old way just doesn’t happen anymore. If you want to move up in today’s ultracompetitive job market, you have to master the most useful tools out there—social networks.

How to Find a Job on LinkedIn, Facebook, Twitter, and Google+, Second Edition, helps you take full advantage of the bounty of opportunities found on the most popular sites. Online job-search experts Brad and Debra Schepp take you step-by-step through the process of joining networks, creating effective online profiles, and leveraging the job-search features of the most popular sites, including:

LinkedIn's InMaps—Get a complete visual of your network for a faster, more efficient job search
Facebook's BranchOut—Learn more about your friends’ careers, so you can help them—and they can help you
Twitter's Lists—Build a customized list of users to discover opportunities you might otherwise miss
Google+'s Circles—Get the most relevant information about yourself into the hands of the right people

Product Details

ISBN-13:	9780071790437
Publisher:	McGraw Hill LLC
Publication date:	05/07/2012
Pages:	272
Product dimensions:	7.30(w) x 9.20(h) x 0.70(d)

About the Author

Brad Schepp and Debra Schepp have written numerous books together. Their work has been featured in publications such as Newsweek, Chicago Tribune, Life magazine, Los Angeles Times, and CNNMoney.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

Preface to the Second Edition xi

Acknowledgments xiii

Introduction xv

Part 1 Getting Linkedln 1

Chapter 1 Putting the Work in Social Networking 3

What Exactly Is Linkedln? 4

Job Hunting Through Linkedln 10

A Quick Guided Tour of the LinkedIn site 11

Linkedln Communications Methods and Networking Details 17

I Got a Job on Linkedln 23

Looking Ahead 26

Chapter 2 Create Your Best Profile 29

Theories and Philosophies 30

Content and Appearance 33

Nuts and Bolts 41

I Got a Job on Linkedln 55

Looking Ahead 57

Chapter 3 Build and Work Your LinkedIn Network 59

Your Very Own LinkedIn Network 61

Linkedln Open Networkers (LIONs) 63

Build Like You Breathe 64

Will the LIONs and the Non-LIONs Ever Agree? 66

Building Your LinkedIn Network 67

Working Your Network 81

I Got a Job on LinkedIn 88

Looking Ahead 90

Chapter 4 Use LinkedIn to Job Hunt 91

Your Profile 92

Using Recommendations 94

Working Your Network 96

Researching Companies 99

The "Jobs" Link 106

Recruit Those Recruiters for Help! 116

Free versus Premium LinkedIn Subscriptions for Job Hunters 115

I Got a Job on LinkedIn 118

Looking Ahead 119

Chapter 5 Questions? LinkedIn Has Answers. Answers? LinkedIn Has Questions. 121

That 80/20 Rule 122

The "Answers" Link 123

Got a Question? Glad You Asked! 126

Answering Questions 134

I Got a Job on LinkedIn 140

Looking Ahead 141

Chapter 6 Using LinkedIn on the Job 143

Behind the "Companies" Tab 144

Use LinkedIn to Locate Vendors and Employees 146

Entrepreneurs Eat Weil on Linkedln 150

Using LinkedIn's Applications on the Job 154

Free versus Premium Accounts 156

Looking Ahead 158

Chapter 7 LinkedIn Makes the Grade for Students and New Grads 161

Your Profile 162

169

Scrub Your Facebook and Other Facts of Life on Social Networks 172

Looking Ahead 173

Part 2 Facebook, Twitter, and Google+ 175

Chapter 8 Facebook: Not Just for Networking Socially 177

Facebook Is for Job Hunters 179

A Facebook Profile for Business 182

Networking for Business Through Facebook 188

Job Postings on Facebook 191

We Found Our Jobs Through Facebook! 198

Looking Ahead 201

Chapter 9 Twitter Your Way to That New Job 203

The Lowdown on Twitter 205

What Are You Going to Tweet About! 209

Tweeting on Twitter 210

Finding People to Follow 212

Getting People to Follow You 216

Twitter and Job Hunting 216

We Found Our Jobs Through Twitter! 224

Looking Ahead 228

Chapter 10 Google+-The New Kid on the Block 229

The Genesis of Google+ 230

Google+'s Features 232

Your Google+ Profile 238

Google+ for Job Seekers 242

Looking Ahead 245

Index 247