How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets

by Felix Dennis

Overview

Uncover the secret to financial success with advice from self-made millionaire Felix Dennis.

Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process.

How to Get Rich is different from any other book on the subject because Dennis isn’t selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why “ownership isn't the important thing, it’s the only thing.”

Product Details

ISBN-13:	9781591842712
Publisher:	Penguin Publishing Group
Publication date:	05/26/2009
Edition description:	Reprint
Pages:	320
Sales rank:	75,995
Product dimensions:	5.40(w) x 8.40(h) x 1.10(d)
Age Range:	18 Years

About the Author

Felix Dennis was the chairman of Dennis Publishing, which publishes The Week among many other magazines. He was the founder of Maxim, one of the most successful new magazines of the last decade. He wrote several volumes of poetry that have been performed live onstage by the Royal Shakespeare Company. His other interests included breeding rare pigs, drinking French wine, collecting first edition books, and avoiding business meetings. He had homes in London, Stratford-upon-Avon, New York City, Connecticut, and the Caribbean island of Mustique.

Table of Contents

Preface: Can This Book Really Make Me Rich? xv

Author's Note for American Readers xxvii

Introduction: How Rich? 1

Part 1 Reasons Not To Get Rich

1 Pole Positions 11

2 A Million to One 20

Part 2 Getting Started

3 Harnessing the Fear of Failure 29

4 The Search 40

5 The Fallacy of the Great Idea 59

6 Obtaining Capital 71

7 Never Give In 82

8 The Five Most Common Start-Up Errors 89

Part 3 Getting Rich

9 Cardinal Virtues 111

10 A Few Words About Luck 135

11 The Art of Negotiating 148

12 Ownership! Ownership! Ownership! 168

13 The Joys of Delegation 185

14 A Piece of the Pie 196

15 The Power of Focus 215

Part 4 Troubleshooting and Endgame

16 Whoops! 235

17 A Recap for Idlers 250

18 How to Stay Rich 272

19 The Eight Secrets to Getting Rich 284

20 Remember to Duck! 286

Acknowledgments 289

What People are Saying About This

From the Publisher

"Well-founded advice based on hard-won experience."
-Financial Times

"Nothing if not entertaining, even inspiring."
-Time

"An unexpected gem."
-Forbes "Engaging and blunt."
-BusinessWeek

"Entertaining and practical advice."
-Inc

"If Machiavelli sat down at his iMac to confect The Billionaire Prince, it might sound remarkably like Felix Dennis's How to Get Rich."
-The Wall Street Journal

Editorial Reviews

"Well-founded advice based on hard-won experience."
-Financial Times

"Nothing if not entertaining, even inspiring."
-Time

"An unexpected gem."
-Forbes

"Engaging and blunt."
-BusinessWeek

"Entertaining and practical advice."
-Inc

"If Machiavelli sat down at his iMac to confect The Billionaire Prince, it might sound remarkably like Felix Dennis's How to Get Rich."
-The Wall Street Journal

From the Publisher

Absorbing, provocative, and huge fun.

Times (London)

Well-founded advice based on hard-won experience.

Financial Times

This is not your usual get-rich-quick manual. Though Dennis, a poet (When Jack Sued Jill: Nursery Rhymes for Modern Times) and the founder of a publishing empire (including Maxim magazine), wants to help the reader rank at least among the "lesser rich" (equal to a net worth of $30 million-$80 million by his definition), he isn't himself motivated by money. With his own fortune estimated at between $400 million and $900 million, he doesn't have to be. Instead, Dennis wants to demystify the money-getting process, and his straight-talking, honest advice makes a refreshing change in this oversaturated field. Using humorous examples from his own business life, Dennis's advice, from "The Five Most Common Start-Up Errors" to "The Power of Focus," might sound like conventional fare, but delivered in his signature bawdy, British style, it's altogether more entertaining-and more practical. Dennis highlights the right strategies and mindset to get readers their millions, but he won't air-brush his story or soften the bitter truth along the way. As he says, when it comes to acquiring wealth, "being a bit of a shit helps." (June)

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