How to Plan a Profitable, Wow-factor Gala

by Scott C. Stevenson (Editor)

Overview

Originally published by Stevenson, Inc., this practical resource features dozens of ideas on how to plan effective, profitable, wow-factor galas, including:

• Essential first steps for successful galas
• Tips for budget planning and cost-conscious measures
• Volunteer and board member involvement
• Revenue-boosting ideas
• Event publicity and promotion
• Ways to maximize attendance
• Effective live and silent auctions
• Event checklists
• Budget estimations
• Leadership
• Preview parties
• Chairperson responsibilities
• Engaging the wealthy
• Ticket sales strategies
• Venue selection
• Assessment forms
• Volunteer committees
• Online promotion
• Event security

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Product Details

ISBN-13:	9781118690390
Publisher:	Wiley
Publication date:	05/13/2013
Series:	Special Events Galore
Pages:	64
Product dimensions:	8.30(w) x 10.70(h) x 0.30(d)

About the Author

Scott C. Stevenson is the editor of How to Plan a Profitable, Wow-factor Gala, published by Wiley.

Table of Contents

Front Matter (Pages: 1-3)

CHAPTER 1 Essential First Steps (Pages: 4-7)

CHAPTER 2 Budgeting & Cost-Conscious Advice (Pages: 8-15)

CHAPTER 3 Volunteer & Board Involvement (Pages: 16-23)

CHAPTER 4 Revenue: Gala Sponsorships (Pages: 24-29)

CHAPTER 5 Publicizing Your Gala, Creating Buzz (Pages: 30-34)

CHAPTER 6 Revenue: Maximizing Attendance, Ticket Sales (Pages: 35-41)

CHAPTER 7 Revenue: Making the Most of Live, Silent Auctions (Pages: 42-48)

CHAPTER 8 Creating a Crowd-Pleasing Experience (Pages: 49-57)

CHAPTER 9 Post-Event & Evaluation Procedures (Pages: 58-61)