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With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.
How to Protect (Or Destroy) Your Reputation Online will show you how to:
How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie's List. John also shows you how to deal with revenge porn, hate blogs, Google's "right to be forgotten" in Europe, the business of online complaint sites, even the covert ops of reputation management.
|Publisher:||Career Press, Incorporated|
|Product dimensions:||5.90(w) x 8.50(h) x 0.50(d)|
About the Author
For more than 25 years, John P. David has counseled businesses and executives on strategic communications and marketing issues. He has developed a specialty in helping clients facing online attacks because, sadly, anyone can publish negative information online, seemingly without consequence. His strategic communications firm, David PR Group, counsels clients in the areas of marketing, reputation management, and public relations. He frequently writes about communications and strategy on the Huffington Post. You can follow him on Twitter @JohnPDavid
Table of Contents
Chapter 1 The Internet as Judge, Jury, and Executioner 21
Chapter 2 Preventing and Addressing Online Problems 51
Chapter 3 Policies and Tools for Businesses 95
Chapter 4 Understand and Manage Online Review Sites 135
Chapter 5 Build Your Reputation with Ongoing Marketing Activities 181
Conclusion: The Ever-Changing World of ORM 207
About the Author 224
Most Helpful Customer Reviews
Everyone needs to read this book as we are all online! Author John P. David writes, "The internet's blessings are bittersweet." People are leaving their digital online lives open to the general public AND John David explains how to protect yourself through various examples and advice! After reading "How to Protect (Or Destroy) Your Reputation Online," I know that I am thinking twice!