How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business

How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business

by John David

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Overview

How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business by John David


With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

How to Protect (Or Destroy) Your Reputation Online will show you how to:

  • Remove negative content from search results.
  • React and respond to an online attack.
  • Understand and manage online reviews.
  • Use marketing strategies to both improve your online reputation and bolster your bottom line.

    How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie's List. John also shows you how to deal with revenge porn, hate blogs, Google's "right to be forgotten" in Europe, the business of online complaint sites, even the covert ops of reputation management.

  • Product Details

    ISBN-13: 9781632650641
    Publisher: Career Press, Incorporated
    Publication date: 10/24/2016
    Pages: 224
    Sales rank: 1,249,790
    Product dimensions: 5.90(w) x 8.50(h) x 0.50(d)

    About the Author


    For more than 25 years, John P. David has counseled businesses and executives on strategic communications and marketing issues. He has developed a specialty in helping clients facing online attacks because, sadly, anyone can publish negative information online, seemingly without consequence. His strategic communications firm, David PR Group, counsels clients in the areas of marketing, reputation management, and public relations. He frequently writes about communications and strategy on the Huffington Post. You can follow him on Twitter @JohnPDavid

    Table of Contents

    Introduction 15

    Chapter 1 The Internet as Judge, Jury, and Executioner 21

    Chapter 2 Preventing and Addressing Online Problems 51

    Chapter 3 Policies and Tools for Businesses 95

    Chapter 4 Understand and Manage Online Review Sites 135

    Chapter 5 Build Your Reputation with Ongoing Marketing Activities 181

    Conclusion: The Ever-Changing World of ORM 207

    Notes 211

    Index 217

    About the Author 224

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    How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business 5 out of 5 based on 0 ratings. 1 reviews.
    Anonymous More than 1 year ago
    Everyone needs to read this book as we are all online! Author John P. David writes, "The internet's blessings are bittersweet." People are leaving their digital online lives open to the general public AND John David explains how to protect yourself through various examples and advice! After reading "How to Protect (Or Destroy) Your Reputation Online," I know that I am thinking twice!