How To Secure Sponsors Successfully, Third Edition Revised - Funding For Events

by Roberta Vigilance

Overview

Limited Holiday Special
Each Year the White Cover is Available Only
December 1 thru December 31

Overview of Book
Build confidence: Understanding, Communicating, & Selling
Minimize costly mistakes: Sponsorship Evaluation
Know where to start: Event Clarity
Steps for the newbie sponsored-event planner
Fun quiz with answer page

Excerpt from chapter: Scales For Measuring Activation
"There are hard and soft scales to track and measure the sponsorship activation progress and success. Your sponsor might have their own scale, still have and use your own. At minimum, you can compare the results of both scales."

Product Details

ISBN-13:	9781078789790
Publisher:	Barnes & Noble Press
Publication date:	03/23/2020
Pages:	102
Product dimensions:	6.00(w) x 9.00(h) x 0.44(d)

About the Author

Over the course of three decades, Roberta Vigilance has gained extensive B2B (Business to Business) and B2C (Business to Consumer) sales experience and has spent more than 20 of those years in the event sponsorship space selling events to sponsors and teaching sponsorship seekers how to secure sponsors for events. Roberta had an event budget of $0 to plan events when, in 1999, she established her event planning business. Self-taught, after the word sponsorship came into her realm but not the process, she learned the language and steps that are needed to secure sponsors for events, and secured corporate to local sponsors for all of her events. As a result, Roberta closed and saved her company hundreds of thousands of US dollars in sponsorship. Her events’ sponsors span the gamut from Rite Aid and Tommy Hilfiger Jeans to Adidas and Coca-Cola. Roberta strategic problem-solving, ingenuity, and inquisitive nature have all learned her the reputation as an innovative sponsorship industry front-runner around the globe. Roberta was born and is located in the United States of America and was raised in Guyana, South America, and loves music.