Brian L. Viers is a master salesman, lifelong entrepreneur, and trusted voice in the world of sales. With roots in the dealership world dating back to 1991 and continuing over the next three decades, Brian built a reputation as a high-performing sales leader and business builder. He has trained, led, and inspired teams across multiple industries, developing a values-based sales system focused on trust, service, and long-term relationships. His entrepreneurial ventures have spanned retail, consulting, publishing, and brand development, all anchored by one principle: integrity wins.As the founder of Significant U Resources, Brian creates tools and training that equip professionals to grow both personally and professionally. He is also the author of Upper Hand: How the Dealer Always Wins, a powerful blueprint for customer-focused success in the dealership world.