The secret of winning communication is "likeability". Some people call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. If you know how to use it to communicate effectively, it will improve your chances for success in every aspect of your life.
Arch Lustberg, an acclaimed speaker, teacher and coach has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas and your organization. This book is about how to use your mind, your face, your body, and your voice to win, because in the end likeability wins.
|Publisher:||Career Press, Incorporated|
|Product dimensions:||6.06(w) x 8.92(h) x 0.44(d)|
Table of Contents
|Chapter 1||Selling Yourself||15|
|Chapter 2||Selling Your Competence||25|
|Chapter 3||Selling Your Likability||37|
|Chapter 4||Selling With Confidence||55|
|Chapter 5||Selling With the Right Signals||65|
|Chapter 6||Selling Yourself As a Speaker||77|
|Chapter 7||Selling Yourself in Confrontation and Media Interviews||93|
|Chapter 8||Selling Yourself in the Classroom||125|
|Chapter 9||Selling Your Product||131|
|Chapter 10||Selling Yourself in the Job Interview||137|
|Chapter 11||Selling Yourself When Testifying||149|
|Chapter 12||Selling Yourself in Meetings||157|
|Chapter 13||Selling Yourself in Negotiations||173|
|Chapter 14||The "Selling Yourself" Handbook||179|
|About the Author||205|
Most Helpful Customer Reviews
Very little new and is too basic. Expressed a few points on voice, breathing, facial expressions and body language very well. Does not live up to the title or what was advertised.
This audio book is similar to the "Public Speaking for Dummies." The author covers way to much way to quickly. While I did take a few things away from it I think I would have been better to spent the money to join Toast Masters. So Buy it if you have the money but if you don't well you are not going to miss anything that you could find with 20 minute of looking on the net.
If you want quick, useful, to-the-point information that you can start benefitting from today then this book's for you. For the past 18 years I've been somewhat of a self-help junkie and although this book doesn't offer any new groundbreaking ideas it is written very succintly in laymens terms that makes it easy to absorb and put to use immediately.