How to Sell Yourself: Winning Techniques for Selling Yourself,Your Ideas,Your Message

by Arch Lustberg

Overview

How many people do you know who have a knack for connecting with others? Very few of us are born with it. The rest of us need to learn it. This book explains in clear, simple, easy-to-understand, common sense terms the skills you need to develop to get your message across in any speaking situation.

The secret of winning communication is "likeability". Some people call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. If you know how to use it to communicate effectively, it will improve your chances for success in every aspect of your life.

Arch Lustberg, an acclaimed speaker, teacher and coach has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas and your organization. This book is about how to use your mind, your face, your body, and your voice to win, because in the end likeability wins.

Product Details

ISBN-13:	9781564145857
Publisher:	Career Press, Incorporated
Publication date:	02/28/2002
Pages:	208
Product dimensions:	6.06(w) x 8.92(h) x 0.44(d)

Table of Contents

	Introduction	7
Chapter 1	Selling Yourself	15
Chapter 2	Selling Your Competence	25
Chapter 3	Selling Your Likability	37
Chapter 4	Selling With Confidence	55
Chapter 5	Selling With the Right Signals	65
Chapter 6	Selling Yourself As a Speaker	77
Chapter 7	Selling Yourself in Confrontation and Media Interviews	93
Chapter 8	Selling Yourself in the Classroom	125
Chapter 9	Selling Your Product	131
Chapter 10	Selling Yourself in the Job Interview	137
Chapter 11	Selling Yourself When Testifying	149
Chapter 12	Selling Yourself in Meetings	157
Chapter 13	Selling Yourself in Negotiations	173
Chapter 14	The "Selling Yourself" Handbook	179
	Appendix	189
	Index	199
	About the Author	205