How to Start a Home-Based Gift Basket Business

by Shirley Frazier

Overview

Everything you need to know to run a profitable gift basket business from your home. 

Product Details

ISBN-13:	9780762759545
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	07/13/2010
Series:	Home-Based Business Series
Edition description:	Fifth Edition
Pages:	320
Product dimensions:	7.40(w) x 9.20(h) x 0.90(d)

About the Author

Shirley George Frazier is the world's foremost authority on gift basket business start-up, design, Web site management, industry growth, and profitability. In business since 1990, Shirley is president of Sweet Survival LLC, a consulting firm specializing in business and marketing support to home-based professionals, florists, specialty store owners, wine shops, and department stores worldwide. Visit her at www.GiftBasketBusiness.com.

Table of Contents

1. Who Buys Gift Baskets? 2. What It Takes to Succeed3. Home Office and Workspace Setup and Structure4. Selecting Your Inventory5. Gift Basket Design Tips and Techniques6. The Lucrative Corporate Market7. Advertising and Promotion8. Delivery Methods9. Checks, Balances, and Payments10. Competition11. Keeping Customers for Life12. Growth Opportunities13. Training and CertificationAppendix:* Gift Basket Product Ideas* Associations* Trade Shows* Educational Resources* Other Useful Information

Editorial Reviews

"Takes the novice and more experienced entrepreneur through [all] the steps.. .. The chapters on the actual gift basket design reveal ideas for making baskets that are definitely a step above the competitor's."—North Jersey Herald News

From the Publisher