How to Succeed As a Freelancer in Publishing: The Complete Guide - 'A Must-Have for any Freelancer who Wants to Earn a Decent Living in Publishing'

by Emma Murray, Charlie Wilson

Overview

This book tells you how to build a successful freelance business around supplying publishing services. The publishing industry depends on freelancers: writers and editors, proofreaders and designers, PR and typesetters. For those in the know, there is a wealth of opportunities on offer. Graduates, retired professionals, in-house editors, career-changers - more and more people are taking the plunge and going freelance. You can succeed as a freelancer in publishing, and this book shows you how. It includes top tips; insider knowledge and case studies; information on how to market yourself, deal with finance and find out what your clients are looking for - plus invaluable insights from other successful freelancers and industry experts.

Product Details

ISBN-13:	9781845284237
Publisher:	How To Books
Publication date:	04/15/2011
Pages:	222
Product dimensions:	6.00(w) x 9.20(h) x 0.70(d)

About the Author

Emma Murray and Charlie Wilson are freelance writers and editors who have worked for many publishers and authors for many years. Through her business Perfectly Write, Charlie provides services such as book writing, critiquing, editing and proofreading, also giving talks on freelancing as a career option. Emma swapped her career as a marketing executive for supplying freelancing and editorial consultancy services. Emma occasionally writes in industry trade publications and gives talks to aspiring freelancers about how to make a success of their business.

Table of Contents

Acknowledgements
Introduction
What's this book about?
Who's this book for?
Why did we write this book?
Who are the authors?
How do I use this book?
How can I find out more about freelancing?
1. Suits You, Sir?
Having the necessary ability
Drawing on experience
Thinking about qualifications
Loving your job
Donning your business cap
Being your own boss
Dealing with financial uncertainty
Handling technology
Coping with ebb and flow
Organizing your workload
Handling rejection
Being a people-person
Working from home
Balancing home and work
Considering your health
2. Setting Up Shop
Considering your timing
Checking that you will be self-employed
Determining your business structure
Registering as self-employed
Setting up Class 2 National Insurance payments
Choosing a business name
Preparing your work environment
3. Running Your Business
Protecting yourself with terms and conditions
Setting clear boundaries
- the project agreement
Signing confidentiality agreements
Understanding copyright
Safeguarding your data
Managing your workload
Keeping happy, healthy, and productive
Going in-house
Evolving your business
Taking time off
Summary
4. Money, Money, Money
Setting your rates
Charging clients
Getting paid on time
Deducting business expenses
Filing your tax return
Paying your taxes
Opening a business bank account
Finding help
5. Marketing Your Business
Defining your marketing strategy
Representing your business
Sending mailshots
Building your own website
Selling yourself
Working for free
6. Keeping Up with the Kids
- Digital Marketing
Getting ranked
Socializing virtual-style
Going viral
Paying for the privilege
Maintaining your digital presence
Blogging for your supper
Seeing is believing
Over to the experts
- The freelancer's guide to building their reputation on the internet
Case study
- Creative marketing
7. Working with Frenemies
Collaborating with your competitors
Researching your competition
Establishing contact
Passing the buck
Branching out
Finding a mentor
Motivating each other
Ranting about rates
Working together
Case study
- Contacts, contacts, contacts
8. Dealing with Different Types of Clients
Taking a professional approach
Accepting and following the brief
Being friendly - to a point
Dealing with difficult clients
Working with different clients
Case study
- Standing in the author's shoes
Case study
- Seeing clients from both sides of the fence
9. Exploring All Avenues
Which is the best role for you?
Choosing your freelance role
Over to the experts
10. Inspirational Stories
A journey through publishing
The accidental freelancer
Calling all freelancers!
Is it catching? Viral and digital marketing in the book world
If at first you don't succeed...
Useful Contacts
Index.

What People are Saying About This

Katie Kirk

A must-have for any freelancer who wants to earn a decent living in publishing (Katie Kirk, Director, Freelancers In The UK)

Andrew Crofts

There is little doubt that the future is freelance "A" in the publishing world. This book will help you to make the future work for you. (Andrew Crofts, Author and Ghostwriter)