Humanizing Strategy: How to Master Emotions, Values and Beliefs When You Execute Plans

Strategy execution is complex. Three out of four organizations fail to implement their strategies, despite consultancies, literature on the subject and all available best practices. But why exactly do most strategies fail? Based on leading research, real stories, case studies and practical tools, the author takes you into the world of values, beliefs, emotions and often hidden underlying motivational forces that influence individual and collective behavior in organizations. He shows how con...