Hustle and Float: Reclaim Your Creativity and Thrive in a World Obsessed with Work

Hustle and Float: Reclaim Your Creativity and Thrive in a World Obsessed with Work

by Rahaf Harfoush


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As we struggle to keep up in a knowledge economy that never sleeps, we arm ourselves with life hacks, to-do lists, and an inbox-zero mentality, grasping at anything that will help us work faster, push harder, and produce more.

There’s just one problem: most of these solutions are making things worse. Creativity isn’t produced on an assembly line, and endless hustle is ruining our mental and physical health while subtracting from our creative performance. Productivity and Creativity are not compatible; we are stuck between them, and like the opposite poles of a magnet, they are tearing us apart.

When we’re told to sleep more, meditate, and slow down, we nod our heads in agreement, yet seem incapable of applying this advice in our own lives.

Why do we act against our creative best interests?


The answer lies in our history, culture, and biology. Instead of focusing on how we work, we must understand why we work—why we believe that what we do determines who we are.

Hustle and Float explores how our work culture creates contradictions between what we think we want and what we actually need, and points the way to a more humane, more sustainable, and, yes, more creative, way of working and living.

Product Details

ISBN-13: 9781635765786
Publisher: Diversion Books
Publication date: 02/19/2019
Pages: 336
Sales rank: 419,634
Product dimensions: 5.50(w) x 8.40(h) x 1.00(d)

About the Author

Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She is the founder of Red Thread Inc., a Think Tank and special projects agency specializing in Digital Culture. She currently teaches “Innovation & Emerging Business Models” at Sciences Po’s MBA program in Paris. Formerly, Rahaf was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva where she helped identify disruptive-startups that were improving the state of the world.

Table of Contents

Introduction 1

Our History [Systems] 23

1 First Class Men 25

2 The Creativity Boom 47

3 The Great Stretch-Out and Speed-Up 67

Our Media Culture [Stories] 91

4 The Shadow Dream 93

5 The Myth of the Self-Made Man 115

6 I Work Therefore I Am 134

Our Identity and Biology [Self] 151

7 The Productive Brain 153

8 The Creative Brain 172

9 Don't Worry, Be Happy 193

10 Rise of the Work Warrior 210

Scenarios 225

11 Burnout 227

12 The Forces Unmasked 244

13 Man and Machine 267

14 A World of Workers Without Work 288

15 Dream a New Dream 305

Acknowledgments 313

Notes 317

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