I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success
Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: —Get your name into magazines, radio, TV and the Internet —Overcome the 15 most common publicity mistakes —Prepare for a media interview and score positive publicity —Create a press release that gets the media's attention —Efficiently deal with crisis communication
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I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success
Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: —Get your name into magazines, radio, TV and the Internet —Overcome the 15 most common publicity mistakes —Prepare for a media interview and score positive publicity —Create a press release that gets the media's attention —Efficiently deal with crisis communication
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I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success
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I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

Overview

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: —Get your name into magazines, radio, TV and the Internet —Overcome the 15 most common publicity mistakes —Prepare for a media interview and score positive publicity —Create a press release that gets the media's attention —Efficiently deal with crisis communication

Product Details

ISBN-13: 9781600374807
Publisher: Morgan James Publishing
Publication date: 10/01/2008
Pages: 160
Product dimensions: 5.64(w) x 8.12(h) x 0.50(d)

About the Author

Pam Lontos is president of PR/PR, a public relations firm that gets experts into the media. She is former vice president of Disney-owned Shamrock Broadcasting.

Andrea Brunais is a prize-winning journalist and author with experience in crisis communications and a track record of generating positive media coverage.

Rick Frishman is founder of Planned Television Arts and coauthor of "Guerilla Publicity, Networking Magic," and the Author 101 series.

Table of Contents


Testimonials     v
Foreword   Rick Frishman     xi
Understanding Media Relations: The basics of fame-building     1
What Drives News Reporters     13
Writing for the News Media     27
The News Release: Case studies, missed first starts and examples     39
The 15 Most Common Publicity Mistakes People Make     55
Scoring Positive Publicity-Part I: 7 ways to prepare, 7 tactics to try     73
Scoring Positive Publicity-Part II: When you are the expert     89
Holding a News Conference     103
Preparing for an Interview     113
When Crisis Hits: 10 rules for immediate response     127
Leveraging the Internet     147
About The Author   Pam Lontos     157
About the Author   Andrea Brunais     159
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