The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership / Edition 2

by Tamara Gillis, IABC

Overview

The IABC Handbook of Organizational Communication

THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.

Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits.

The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis.

The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.

Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.

Product Details

ISBN-13:	9780470894064
Publisher:	Wiley
Publication date:	05/03/2011
Series:	J-B International Association of Business Communicators , #11
Pages:	480
Product dimensions:	7.30(w) x 9.30(h) x 1.70(d)

About the Author

TAMARA L. GILLIS, Ed.D., ABC, is professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. She is an accredited business communicator through the International Association of Business Communicators (IABC), a past chairman of the IABC Research Foundation, and the 2004 recipient of the IABC Research Foundation Lifetime Friend Award.

The International Association of Business Communicators and the IABC Research Foundation provide professional development programs and groundbreaking research representing the best global communication practices, ideas, and experiences that enable communicators to develop highly ethical and effective performance standards.

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Table of Contents

Foreword xi
by Natasha Nicholson

Preface xiii

About the Authors xix

Part One: Foundations of Business Communication 1

1 Characteristics of Excellent Communication 3
James E. Grunig, Larissa A. Grunig

2 The Corporate Communicator: A Senior-Level Strategist 15
Nick Durutta

3 Organizational Culture 28
Paul M. Sanchez

4 Communication and the High-Trust Organization 41
Pamela Shockley-Zalabak, Sherwyn Morreale

5 Communication Ethics: Think Like a Professional: Don’t Be Idealistic When Sorting Out Right from Wrong 54
Mark McElreath

6 Corporate Social Responsibility: The Communicator’s Role as Leader and Advocate 67
Mary Ann McCauley

7 Corporate Social Responsibility and Sustainability 79
Rob Briggs

Part Two: Managing Communication 97

8 Strategic Approaches to Managing the Communications Function 99
Diane M. Gayeski

9 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs 113
Lester R. Potter

10 Issues Management: Linking Business and Communication Planning 124
George McGrath

11 Communicating Change: When Change Just Doesn’t Stop: Creating Really Good Change Communication 137
Jennifer Frahm

12 Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness 151
Caroline Sapriel

13 The Role of Communications in Company Business Strategy 165
Kellie Garrett

14 The Impact of Technology on Corporate Communication 177
Shel Holtz

Part Three: Internal Communication 193

15 Internal Communication 195
Brad Whitworth

16 Communicating with a Diverse Workforce 207
Tamara L. Gillis

17 Integrating Employee Communications Media 219
Steve Crescenzo

18 Internal Branding, Employer Branding 231
Patrick Grady

19 Communicating for a Merger or an Acquisition 241
Patricia T. Whalen

20 The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros 257
Roger D’Aprix

21 Measuring the Effectiveness of Internal Communication 271
John Williams

Part Four: Public Relations 285

22 Public Relations Research and Planning 287
Don W. Stacks, Melissa D. Dodd, Rita Linjuan Men

23 Media Relations 301
Wilma K. Mathews

24 Investor Relations and Financial Communication 315
Karen Vahouny

25 Government Relations: Connecting Communication to the Public Policy Process 337
John Larsen, Anna Marie Willey

26 Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age 351
Alistair J. Nicholas

27 Measuring Public Relations Programs 363
Mark Weiner

Part Five: Marketing Communication 377

28 Marketing Communication 379
Lorenzo Sierra

29 The Engagement of Brands 393
D. Mark Schumann

30 Customer Relations: Smart Organizations Think Like Their Customers 405
Morgan Leu Parkhurst

31 Measuring Marketing Communication 417
Lin Grensing-Pophal

Index 431