ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction

Named by Forbes Inc. as one of the Top Ten business books of 2018.

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time.

What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or le...