The book provides an overview of each measure, describing its theoretical underpinnings and construct validity. Each chapter then lays out "best practices" for successfully designing each method and analyzing results, revealing how to avoid common pitfalls. This volume will enable students of implicit measures to decide when and how to use them in their own research, and educate consumers of research about the accomplishments and challenges of using these state-of-the art assessment techniques.
This text will be perfect for all advanced students and researchers in social and personality psychology using implicit measures as part of their studies or research.
The book provides an overview of each measure, describing its theoretical underpinnings and construct validity. Each chapter then lays out "best practices" for successfully designing each method and analyzing results, revealing how to avoid common pitfalls. This volume will enable students of implicit measures to decide when and how to use them in their own research, and educate consumers of research about the accomplishments and challenges of using these state-of-the art assessment techniques.
This text will be perfect for all advanced students and researchers in social and personality psychology using implicit measures as part of their studies or research.
Implicit Measures for Social and Personality Psychology
96Implicit Measures for Social and Personality Psychology
96Product Details
ISBN-13: | 9780857024022 |
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Publisher: | SAGE Publications |
Publication date: | 03/04/2011 |
Series: | The SAGE Library of Methods in Social and Personality Psychology |
Pages: | 96 |
Product dimensions: | 6.00(w) x 9.30(h) x 0.50(d) |