Increasing the Impact of Your Research: A Practical Guide to Sharing Your Findings and Widening Your Reach

by Jenny Grant Rankin

Overview

This important resource helps researchers in all disciplines share their findings, knowledge, and ideas effectively and beyond their own field. By pursuing the practical recommendations in this book, researchers can increase the exposure of their ideas, connect with wider audiences in powerful ways, and ensure their work has a true impact.

The book covers the most effective ways to share research, such as:

• Social media—leveraging time-saving tools and maximizing exposure and branding.
• Media—landing interviews and contributing to public dialogue.
• Writing—landing book deals and succeeding in key writing opportunities.
• Speaking—giving TED Talks, delivering conference keynote presentations, and appearing on broadcasts like NPR.
• Connecting—networking, influencing policy, and joining advisory boards.
• Honors—winning awards and recognition to expand your platform.

Rich in tips, strategies, and guidelines, this book also includes clever "fast tracks" and downloadable eResources that provide links, leads, and templates to help secure radio broadcasts, podcasts, publications, conferences, awards, and other opportunities.

The eResources can be found under the Support Materials heading below!

Product Details

ISBN-13:	9780367363000
Publisher:	Taylor & Francis
Publication date:	05/06/2020
Pages:	284
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Jenny Grant Rankin is a Fulbright Specialist with two doctorates who lectures at universities and other institutions, such as the University of Cambridge, TED, and national research associations. Dr. Rankin is a prolific speaker and writer and has been honored by the U.S. White House for her work. See more at www.JennyRankin.com.

Table of Contents

Contents

Preface

Audience

Book Structure and Content

Accessibility

Terminology

Benefits

eResources

Acknowledgements

Meet the Author

PREPARING

1. Evolution of the Researcher for Modern Times

Why and How Research Needs to Be Shared

Pressure to Remain Confined to Tradition

Balance and Finding Time

Representation and Inequity

Prioritize Efforts and Be Scrappy

Honesty and Integrity

Humility

References

2. Social Media

Researchers’ Place in Social Media

Branding

Social Media Users

Which Tools to Use (a Practical Approach)

Account Basics

Tools to Save Time Managing Posts

Posting Guidelines

Bio

Curriculum Vitae (CV)

Email Signature

Website

Headshot

References

3. Message and Press

Find Your Message

Craft Your Elevator Pitch

Craft Talking Points

Craft Your Media Pitch

Consider Packaging

Be Press-Accessible

Be Press-Friendly

Put Parts Together

References

WRITING

4. Writing Anything

Before Writing Anything

While Writing Anything

After Writing Anything

After Receiving Verdict

References

5. Writing Short-Form (Articles, Papers, Etc.)

If You Hate Writing (or Even If You Love It)

List of Writing Opportunities (Journals, Magazines, Newsletters, Blogs, Reference Tools, and Newspapers)

Reference Sites

Short Answers

Blogging

Newspaper

Magazines, Newsletters, Websites, and Other Article Venues

Whitepapers and Reports

Journals

Short-Form Editor

Put Parts Together

References

6. Writing Books

List of Book Publishers

Book Chapters

Writing Books

Book Editor

Book Reviews

Put Parts Together

References

SPEAKING

7. Speaking Anywhere

Before Speaking Anywhere

While Speaking Anywhere

After Speaking Anywhere

References

8. Speaking at Conferences and Other Events

List of Conferences (Including Symposiums, Congresses, Online Conferences, Research Meetings, and Other Events)

Conference Sessions

Online Conferences

Poster Presentations

Conference Keynotes

Booking Agencies

If You Prefer to Start Slow

Plan a Conference

Put Parts Together

References

9. Speaking on Air and Recordings

List of Broadcasting Opportunities (Podcasts, Radio, Television, Videos, and Webcasts)

TED Talks

News Media and Television

National Public Radio (NPR)

British Broadcasting Corporation (BBC)

Other Radio and Podcasts

Webcasts and Other Webinars

Documentary

Videos and Video Blogging (Vlogging)

Video Libraries

Put Parts Together

References

MORE OPTIONS

10. Connecting

To Make Connecting Easier (Even If You Hate It)

Good Connecting Habits

Good Connecting Mindset

Close to Home (Special Interest Groups and More)

List of Organizations (Joining and Subscribing Opportunities)

Organizations

Calls for Input

Policymaking

Serving

List and Guide to Serving Opportunities

Honors

List and Guide to Awards and Other Honors

References

11. Multiply Your Impact

Promote Others

Promote Your Work

Exposure for Your Anything

Exposure for Your Books

Exposure for Your Other Writing

Exposure for Your Speaking Engagements

Hunting and Harvesting

Conclusion

References