Introduction to Search Engine Optimization: A Guide for Absolute Beginners

Introduction to Search Engine Optimization: A Guide for Absolute Beginners

by Todd Kelsey

Paperback(1st ed.)

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Product Details

ISBN-13: 9781484228500
Publisher: Apress
Publication date: 06/21/2017
Edition description: 1st ed.
Pages: 126
Product dimensions: 6.10(w) x 9.25(h) x (d)

About the Author

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Table of Contents

Chapter 1: Introduction

General introduction SEO and resources to help you get acquainted

Chapter 2: Skillbox

A look at several tools and ways to try "hands on" content development as part of learning SEO, including Blogger and Google Sites, free easy to use tools.

Chapter 3: SEO Basics

The basics of search engine optimization and their relative importance.

Chapter 4: Keyword Research

An introduction to keywords, and how to do research for SEO purposes.

Chapter 5: Try SEO

Several hands on exercises for trying different aspects of SEO.

Chapter 6: Analyze How Things Are Going

An introduction to methods of measuring the impact of SEO, including fun ways to check search rank, hunt for duplicate content, and a look at Google Analytics.

Chapter 7: Explore Webmaster Tools/Search Console

A look at a commonly used, core tool for SEO.

Chapter 8: Keeping Up with Changes

Discussion of the importance of "learning how to learn" and an introduction to several industry resources.

Chapter 9: Exploring SEO Certification

Discussion of several options for seeking SEO certification, including a deep discount on a leading industry certification.

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