Introduction to Search Engine Optimization: A Guide for Absolute Beginners

by Todd Kelsey

Overview

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.


What You’ll Learn

• Create a content platform, including blogs and YouTube channels
  
• Use keywords to maximize findability and increase search volume
  
• Check your SEO rank and other analytics
  
• Hunt for duplicate content
  
• Set up Google Analytics, including Blogger
  
• Utilize Indexing and Webmaster tools/search console
  

Who This Book Is For

Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

Product Details

ISBN-13:	9781484228500
Publisher:	Apress
Publication date:	06/21/2017
Edition description:	1st ed.
Pages:	126
Product dimensions:	6.10(w) x 9.25(h) x (d)

About the Author

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Table of Contents

Chapter 1: Introduction

General introduction SEO and resources to help you get acquainted

Chapter 2: Skillbox

A look at several tools and ways to try "hands on" content development as part of learning SEO, including Blogger and Google Sites, free easy to use tools.

Chapter 3: SEO Basics

The basics of search engine optimization and their relative importance.

Chapter 4: Keyword Research

An introduction to keywords, and how to do research for SEO purposes.

Chapter 5: Try SEO

Several hands on exercises for trying different aspects of SEO.

Chapter 6: Analyze How Things Are Going

An introduction to methods of measuring the impact of SEO, including fun ways to check search rank, hunt for duplicate content, and a look at Google Analytics.

Chapter 7: Explore Webmaster Tools/Search Console

A look at a commonly used, core tool for SEO.

Chapter 8: Keeping Up with Changes

Discussion of the importance of "learning how to learn" and an introduction to several industry resources.

Chapter 9: Exploring SEO Certification

Discussion of several options for seeking SEO certification, including a deep discount on a leading industry certification.