Grab the top spot in your industry by seizing the power of IoT
Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products doand for anyone running a business today, outcomes are the key.
The Internet of Things (IoT) is the point of connection between products and the results they deliverit’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust.
Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decadefar longer than the term has even existed.
This essential guide provides an in-depth look into IoThow it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy.
IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you.
This is your playbook for transforming your company into a major player in the IoT Outcome economy.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||5.70(w) x 9.10(h) x 1.30(d)|
About the Author
Bruce Sinclair has been on the forefront of IoT since 2008, serving as CEO of a networking company that sold an IoT smart home platform. He is a business strategy consultant and publisher of www.iot-inc.com. One of the most recognized figures in this area, Sinclair is a regular keynote speaker and has a series of online courses on IoT business and technology. For more information, see www.brucesinclair.net.
Table of Contents
Introduction: What's the Deal with IoT? xvii
Part 1 The Business End of IoT 1
Chapter 1 IoT Tech Defined from a Value Perspective 3
Chapter 2 Creating Value with IoT 15
Chapter 3 Monetizing IoT Value 41
Chapter 4 The Changing Customer Relationship 65
Part 2 Analyzing Your Business Through the IoT Lens 71
Chapter 5 Your Industry and the Changes Coming 73
Chapter 6 IoT Competition and IoT Competitive Advantages 91
Chapter 7 The Outcome Economy 101
Chapter 8 Your New IoT Company-Department by Department 117
Chapter 9 Defining Your IoT Product's Requirements 131
Chapter 10 Getting Started 157
Part 3 A Tech Deep Dive into IoT 173
Chapter 11 The Software-Defined Product 175
Chapter 12 The Hardware-Defined Product 185
Chapter 13 The Network Fabric 193
Chapter 14 External Systems Including Other IoT Products 219
Chapter 15 IoT Analytics and Big Data 225
Chapter 16 IoT Cybersecurity and Risk Management 239