IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

by Bruce Sinclair


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IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy by Bruce Sinclair

Grab the top spot in your industry by seizing the power of IoT

Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key.

The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust.

Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade—far longer than the term has even existed.

This essential guide provides an in-depth look into IoT—how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy.

IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you.

This is your playbook for transforming your company into a major player in the IoT Outcome economy.

Product Details

ISBN-13: 9781260025897
Publisher: McGraw-Hill Professional Publishing
Publication date: 05/29/2017
Pages: 304
Sales rank: 1,209,902
Product dimensions: 5.70(w) x 9.10(h) x 1.30(d)

About the Author

Bruce Sinclair has been on the forefront of IoT since 2008, serving as CEO of a networking company that sold an IoT smart home platform. He is a business strategy consultant and publisher of One of the most recognized figures in this area, Sinclair is a regular keynote speaker and has a series of online courses on IoT business and technology. For more information, see

Table of Contents

Preface xi

Acknowledgments xv

Introduction: What's the Deal with IoT? xvii

Part 1 The Business End of IoT 1

Chapter 1 IoT Tech Defined from a Value Perspective 3

Chapter 2 Creating Value with IoT 15

Chapter 3 Monetizing IoT Value 41

Chapter 4 The Changing Customer Relationship 65

Part 2 Analyzing Your Business Through the IoT Lens 71

Chapter 5 Your Industry and the Changes Coming 73

Chapter 6 IoT Competition and IoT Competitive Advantages 91

Chapter 7 The Outcome Economy 101

Chapter 8 Your New IoT Company-Department by Department 117

Chapter 9 Defining Your IoT Product's Requirements 131

Chapter 10 Getting Started 157

Part 3 A Tech Deep Dive into IoT 173

Chapter 11 The Software-Defined Product 175

Chapter 12 The Hardware-Defined Product 185

Chapter 13 The Network Fabric 193

Chapter 14 External Systems Including Other IoT Products 219

Chapter 15 IoT Analytics and Big Data 225

Chapter 16 IoT Cybersecurity and Risk Management 239

Conclusion 259

Index 265

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IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy 5 out of 5 based on 0 ratings. 3 reviews.
RajKosaraju More than 1 year ago
I firmly believe that if we change tech, we can change the world, because tech is so much a part of the world, and it's increasingly so. Almost every company is becoming a tech company, and we have the power to really make a difference, whether it's in your startup, whether it's in your team, whether it's in your company, whether it's in tech as a whole, the entire industry. IoT Inc. starts by explaining what can be connected to the Internet -- from clothes dryers to tires, from operating room monitoring systems to construction systems -- but then focuses on how these connections give birth to new (outcome-oriented) business models for products and services. The book clearly explains the various phases from the ground up: from value creation and monetization to IoT technology and business models to ecosystems to outcomes. If you are an existing company trying to incorporate IoT in your business model or an IoT startup looking to build out your prototype this book is for you. It also mentions that Disruptions will abound in various industries from agriculture, mining, to home automation, from industrial production to healthcare, from building household appliances to connected cars to power grids. Bruce Sinclair of IoT Inc. includes not just a way to recognize those disruptions, but to profit from them. I highly recommend this book for not just people interested in IoT, but for any entrepreneur, start-up firms, whether in tech or in non-tech enterprises whatever as the case maybe IoT is inevitably going to greatly impact your product and business before you know it.
Farhaan_Mohideen More than 1 year ago
This is a book that can be used by business strategist as well as techno geeks but what sets this book apart from other IoT books is how Bruce has encapsulated all of his learning and direct experience through years, the many podcasts and different view points, to truly showcase the unique aspects in the business of IoT. Many experts have said Data is the new Oil and this comes out strongly in both the uniqueness and during the creation of new IoT products and services in the book. IoT is complex, this book is a must read for all business leaders and companies embarking on the IoT journey. As a product manager, I would recommend this book to all product managers to use it as a guide to ensure all aspects IoT is taken in to account when you are working on a new product and bringing it to market. It was a pleasure to read... and I know I will re-reading it quite often
Anonymous More than 1 year ago
Bruce’s new book explores the Internet of Things and introduces the next paradigm shift - the Outcome Economy. While many industries have progressed from selling products to “anything-as-a-service”, Bruce outlines how the next phase is shifting towards outcomes. This will have a significant impact on the existing research, product development, sales and support models used today. The IoT products of tomorrow will be another major disruption that will transform many industries. You may have heard about the “cloud” but what about “fog” and “mist” how do these and other components of an IoT ecosystem fit together and add more value than simply providing a service? With plenty of real life case studies and examples to explain the changes that the Outcome Economy will bring, this book has something for everyone with an interest in technology and innovation.