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IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

by Bruce Sinclair


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Grab the top spot in your industry by seizing the power of IoT

Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key.

The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you’ll leave the competition in the dust.

Founder and president of today’s leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade—far longer than the term has even existed.

This essential guide provides an in-depth look into IoT—how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy.

IoT isn’t a new business trend. It’s the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on, and ride it to success, or you can turn your back and let it swamp you.

This is your playbook for transforming your company into a major player in the IoT Outcome economy.

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Product Details

ISBN-13: 9781260025897
Publisher: McGraw-Hill Professional Publishing
Publication date: 05/29/2017
Pages: 304
Product dimensions: 5.70(w) x 9.10(h) x 1.30(d)

About the Author

Bruce Sinclair has been on the forefront of IoT since 2008, serving as CEO of a networking company that sold an IoT smart home platform. He is a business strategy consultant and publisher of One of the most recognized figures in this area, Sinclair is a regular keynote speaker and has a series of online courses on IoT business and technology. For more information, see

Table of Contents

Preface xi

Acknowledgments xv

Introduction: What's the Deal with IoT? xvii

Part 1 The Business End of IoT 1

Chapter 1 IoT Tech Defined from a Value Perspective 3

Chapter 2 Creating Value with IoT 15

Chapter 3 Monetizing IoT Value 41

Chapter 4 The Changing Customer Relationship 65

Part 2 Analyzing Your Business Through the IoT Lens 71

Chapter 5 Your Industry and the Changes Coming 73

Chapter 6 IoT Competition and IoT Competitive Advantages 91

Chapter 7 The Outcome Economy 101

Chapter 8 Your New IoT Company-Department by Department 117

Chapter 9 Defining Your IoT Product's Requirements 131

Chapter 10 Getting Started 157

Part 3 A Tech Deep Dive into IoT 173

Chapter 11 The Software-Defined Product 175

Chapter 12 The Hardware-Defined Product 185

Chapter 13 The Network Fabric 193

Chapter 14 External Systems Including Other IoT Products 219

Chapter 15 IoT Analytics and Big Data 225

Chapter 16 IoT Cybersecurity and Risk Management 239

Conclusion 259

Index 265

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