Building Tiff’s Treats has been a love story unlike any other for these husband-and-wife entrepreneurs who began a two-person operation from their college apartment and grew it into a business that employs thousands and is worth hundreds of millions of dollars.
Their highly anticipated debut book, It’s Not Just Cookies: Stories & Recipes From The Tiff’s Treats Kitchen, invites readers to experience just how Tiffany standing Leon up on a date led to the pair creating an on-demand, baked-to-order, WARM cookie delivery brandthe first of its kind.
What started as a simple apology with a warm batch of chocolate chip cookies ultimately became a way of connecting people through warm moments.
"We’ve realized that we get a front-row seat to human nature at its best, with cookies as the conduit," Tiffany and Leon say. "And we’re excited to share some of these stories."
They’re also excited to share RECIPES!
For the first time ever, It’s Not Just Cookies is releasing fan-favorite cookie recipes, complete with full-page, full-color photos, so readers can bake Tiff’s Treats at home!
In the book, you’ll also read about the:
- Highs and lows of 20 years of entrepreneurshipwhile being married to your business partner
- Guiding principles Tiffany and Leon have used to overcome adversity
- Lessons they’ve learned along the waymostly the hard way
- Inspiration that will help you find your own sweet success.
Early on, Tiff’s Treats co-founders Tiffany and Leon Chen remember being asked the critical question: "What are you going to do, bake cookies for the rest of your life?"
Yes, the answer is absolutely "yes." And so much more.
So, grab a cookie or three, follow Tiffany and Leon’s amazing journey, and create some warm moments of your own!
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About the Author
Leon Chen is the cofounder, chairman, and CEO of Tiff’s Treats. Leon has served on several nonprofit boards, including Foster Angels of Central Texas, The Fifty, and the Greater Austin Chamber of Commerce. He is a mentor with SKU, an Austin-based consumer packaged goods incubator, and he sat on the board of directors for Epic, which was acquired by General Mills in 2016.
Table of Contents
Chapter 1 A Sweet Beginning 1
Chocolate Chip Cookies
Chapter 2 Just a Couple of Losers 17
Cookies & Cream Cookies
Milk Chocolate Toffee Cookies
Chapter 3 Expanding Our Footprint 35
Blueberry Muffin Cookies
Salted Caramel Cookies
Chapter 4 Building a Brand 49
Banana Nut Cookies
Chapter 5 The Tiff's Top Five 63
Red Velvet Cookies
Rocky Road Cookies
Chapter 6 Our Love story 75
Lemon Sugar Cookies
Raspberry Chocolate Cookies
Double Chocolate Mint Cookies
Chapter 7 Working with Your Spouse 89
White Chip Peppermint Cookies
Carrot Cake Cookies with Cream Cheese Frosting
Pumpkin Spice Cookies
Chapter 8 Adding Kids into the Mix 101
Double Chocolate Peanut Butter Cookies
Oatmeal Dark Chocolate Pistachio Cookies
Peanut Butter Chocolate Candy Cookies
Chapter 9 Family Business 117
Pecan Pie Bars
Peanut Butter Chocolate Bars
Salted Caramel Blondie Bars
Chapter 10 Fundraising 133
Red Velvet Cookie Truffles
Chapter 11 Our Baking Evolution 147
Hazelnut Strawberry Thumbprint Cookies
Chocolate Chip Turtle Cookie Cups
Chapter 12 Recipe for Success 163
Lemon Berry Trifle
Molten Lava Cookies
About the Authors 184