Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

by Gary Vaynerchuk

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Overview

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Product Details

ISBN-13: 9780062273062
Publisher: HarperCollins Publishers
Publication date: 11/26/2013
Pages: 224
Sales rank: 58,513
Product dimensions: 7.70(w) x 9.20(h) x 0.90(d)

About the Author

Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.

Table of Contents

Acknowledgments xi

Author's Note xiii

Introduction: Weigh-In xv

Round 1 The Setup 1

Round 2 The Characteristics of Great Content and Compelling Stories 15

Round 3 Storytell on Facebook 29

Round 4 Listen Well on Twitter 83

Round 5 Glam It Up on Pinterest 117

Round 6 Create Art on Instagram 135

Round 7 Get Animated on Tumblr 151

Round 8 Opportunities in Emerging Networks 171

Round 9 Effort 177

Round 10 All Companies Are Media Companies 181

Round 11 Conclusion 183

Round 12 Knockout 187

Notes 189

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World 4.3 out of 5 based on 0 ratings. 6 reviews.
5figureaffiliate More than 1 year ago
This book actually DOES live up to the hype. Gary explains the mechanics of the different platforms, which is awesome. I'm more practical and hands-on, so general concepts still leave me confused when it comes time to implement. Thankfully, Gary backs up everything he says with visuals and case studies. But what's really incredible here is that he highlights what TO do and why it works - with examples - but also what NOT to do, along with ads that have made those mistakes. All in all, very solid, practical road map to using the various platforms. I'll be using quite a few of these strategies with my own clients.
Anonymous More than 1 year ago
Many books hint at what to do, but this book actually shows real world examples of what to do (and what NOT to do, as well). The book was easy to follow, and gave clear examples of what to do to help market in a smart way on today's social media. For some reason B&N won't let me create as pen name, and errors out, so I have to post 'anonymously.' Roland Denzel
Anonymous More than 1 year ago
Gary did a great job and packed very useful information into a quick read. I learned from it and look forward to implementing some of the lessons.
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