John Clare's Guide to Media Handling

by John Clare

Overview

This title was first published in 2003. The media is an important influence on how a company or organization is perceived. This is an insider's guide to media handling, showing readers what needs to be done to achieve media success and offering them the tools to do it. John Clare is a former ITN and "Daily Mail" journalist who is now a media and crisis consultant, and here he shares his experience. He offers an in-depth examination of the different media sectors - TV, radio and print - and how to make your stories relevant to them. There is a detailed explanation of how a newsroom works, based on different desks and deadlines and how to take advantage of these. The different types of editorial pieces - news and features - are analyzed, along with the circumstances in which you should target each. The book includes coverage of the use of the Internet as a vehicle for news.

Product Details

ISBN-13:	9781138726017
Publisher:	Taylor & Francis
Publication date:	11/04/2019
Series:	Routledge Revivals
Pages:	160
Product dimensions:	6.56(w) x 9.62(h) x (d)

Table of Contents

What's in the news?; the journalist's role; television; the newspaper world; radio; using public relations to help put your message across; the media in a crisis - what to expect when it all goes wrong; putting it all together.

Editorial Reviews

Clare, a former journalist who is now a media and crisis consultant, offers an insider's guide to achieving media success for a company or organization. He overviews different media sectors, describes how a newsroom works and how to take advantage newsroom schedules and deadlines, and gives techniques for media interviews to ensure getting the message across. He tells how to stop an issue from becoming a crisis, and explores the use of the Internet as a vehicle for news. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

... this is a critical read for all risk managers who deal - or may have to deal - with press, radio and television.' Business Continuity, May 2001

'This book will equip managers with the knowledge and skills necessary to handle the media ... worth every penny if it helps your company build or maintain a positive reputation.' Internet Business News (M2 Communications Ltd), June 2001

'Clare's knowledge of the industry ensures that the book is filled with useful advice and there are plenty of vivid examples - real and made-up - to prove when and why knowledge of the media industry is invaluable. Although the book is aimed at business executives I would also recommend it for students studying business or the media and anyone considering a career in news journalism ... This book will equip managers with the knowledge and skills necessary to handle the media.' M2 Best Books

'... a sensible, down to earth book.' Economic Outlook and Business Review, November/December 2001

From the Publisher