Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value.
It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep their customers is tied directly to their revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders ranging from legendary executive Kay Koplovitz to leading venture capitalist Mark Suster.
Drawing from real-world client stories, business best practices and case studies featuring company CEOs, Keep Your Customers has everything companies need to get started immediately. Ali shares the entire proven process that has helped companies around the world cultivate lucrative, long-term customers.
|Publisher:||Morgan James Publishing|
|Product dimensions:||5.50(w) x 8.50(h) x 0.51(d)|
About the Author
Ali Cudby is a bestselling author who brings her engaging approach to business advisory, training, and speaking to companies around the globe. She received an MBA from the Wharton School of Business then joined The New York Times company’s corporate planning group. She had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV network before embarking on a journey as an award-winning entrepreneur. Ali mastered her approach to customer experience and as a result wrote the bestselling books Busted! and Fit My Bras. Ali currently resides in Indianapolis, IN.