Where do you want to go next in your life?
Do you want be positioned to get a better job, acquire more customers, or attract more donations for your charity? Do you want to be regarded as an authority in a way that could lead to a book project or speaking career?
Today, the influence that provides an edge in our world is determined by how well you’re known. Being known is not the same as being famous. It’s not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals.
Known is the first book of its kind to teach you, step by step, how the most successful people focus their efforts, create a plan, and activate their personal brand in a measurable way.
Mark W. Schaefer, college educator, consultant, and best-selling author of six books including The Tao of Twitter and The Content Code, has delivered a practical handbook for achieving extraordinary personal power in the digital age.
|Publisher:||Schaefer Marketing Solutions|
|Edition description:||New Edition|
|Product dimensions:||5.51(w) x 8.50(h) x 0.75(d)|
Table of ContentsIntroduction: The equity of influence
1: Can anyone be known?
2: Step One - Your place
3: Finding your sustainable interest
4: Step Two - Determining your space
5: Eight Space strategies
6: Step Three - Finding your fuel
7: Step Four - Creating an audience
8: Taking your brand to the next level
9: Five inspiring stories of KNOWN
10: Pivots and grit
11: The care and nurturing of KNOWN