Given the remarkable growth in the prevalence of intercultural communication among people from many cultural backgrounds, and across many contexts and channels, conceptual divides such as 'native/non-native' are now almost irrelevant. This has caused the power attached to English and native speaker-like English to lose much of its automatic domination. Such developments have provided new opportunities, as well as challenges, for the study of intercultural communication and its increasingly complex nature. This book showcases recent studies in the field in a multitude of contexts to enable a collective effort towards advancements in the area.
Given the remarkable growth in the prevalence of intercultural communication among people from many cultural backgrounds, and across many contexts and channels, conceptual divides such as 'native/non-native' are now almost irrelevant. This has caused the power attached to English and native speaker-like English to lose much of its automatic domination. Such developments have provided new opportunities, as well as challenges, for the study of intercultural communication and its increasingly complex nature. This book showcases recent studies in the field in a multitude of contexts to enable a collective effort towards advancements in the area.

Language and Intercultural Communication in the New Era
330
Language and Intercultural Communication in the New Era
330Product Details
ISBN-13: | 9780415808897 |
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Publisher: | Taylor & Francis |
Publication date: | 12/18/2012 |
Series: | Routledge Studies in Language and Intercultural Communication , #10 |
Pages: | 330 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |