Latino TV: A History

by Mary Beltrán

Overview

The history of Latina/o participation and representation in American television

Whose stories are told on television? Who are the heroes and heroines, held up as intriguing, lovable, and compelling? Which characters are fully realized, rather than being cardboard villains and sidekicks? And who are our storytellers?

The first-ever account of Latino/a participation and representation in US English-language television, Latino TV: A History offers a sweeping study of key moments of Chicano/a and Latino/a representation and authorship since the 1950s. Drawing on archival research, interviews with dozens of media professionals who worked on or performed in these series, textual analysis of episodes and promotional materials, and analysis of news media coverage, Mary Beltrán examines Latina/o representation in everything from children’s television Westerns of the 1950s, Chicana/o and Puerto Rican activist-led public affairs series of the 1970s, and sitcoms that spanned half a century, to Latina and Latino-led series in the 2000s and 2010s on broadcast, cable, and streaming outlets, including George Lopez, Ugly Betty, One Day at a Time, and Vida.

Through the exploration of the histories of Latina/o television narratives and the authors of those narratives, Mary Beltrán sheds important light on how Latina/os have been included—and, more often, not—in the television industry and in the stories of the country writ large.

Product Details

ISBN-13:	9781479833894
Publisher:	New York University Press
Publication date:	01/25/2022
Series:	Critical Cultural Communication
Pages:	264
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Mary Beltrán is Associate Professor of Radio-Television-Film and affiliate of Mexican American & Latina/o Studies at the University of Texas at Austin and the author of Latina/o Stars in U.S. Eyes: The Making and Meaning of Film and TV Stardom and co-editor of Mixed Race Hollywood.

Table of Contents

Introduction: Television and Latina/os' Place in the Nation 1

1 1950s: Border Heroes: Kids' TV Westerns and Mexican American Marginalization 19

2 1960s-70s: By Us, For Us: Chicana/o and Nuyorican Activist Television 44

3 1970s: Always the Chico (and Never the Writer) 76

4 1980s-90s: "What Works for TV": Series that Tried, and Failed 103

5 2000s: By Us, For Everyone: Latino Storytellers Enter TV's Mainstream 133

6 2010s: The Latina Wave and Other Trends 163

Conclusion: "Dear Hollywood": The Ongoing Struggle for Latina/o Television 193

Acknowledgments 199

Appendix: Interviews with Media Professionals 203

Notes 205

Index 237

About the Author 251

Editorial Reviews

"Beltrán’s Latino TV is an essential contribution to the expanding scholarship on Latina/o/x media and is particularly important for the training of its future scholars."

Film Quarterly

"Mary Beltrán’s archival research recovers a history that is essential to understanding the ways in which television culture is always in conversation with the social, political, and economic context in which it is produced. Her insightful analysis shows us why storytelling is ultimately about access to power and the social status of politically marginalized communities in the United States."

Isabel Molina-Guzmán

"[Beltrán] expertly unveils the ways in which the economic conditions, the stereotyped assumptions of the audience, and barriers to entry limit and contain Latina/o representation... The strength of Beltrán’s research is in the political and cultural contexts that frame how any individual program fits as part of a broader ideological project."

Journal of Arizona History

"Mary Beltrán weaves discussions of Mexican-American and Latina/o representation with those of authorship to produce a compelling and overdue account of how much we truly owe Latina/o creative professionals. Beautifully researched, this book is mandatory reading for scholars of race, media, and representation.

"

author of Sounds of Belonging: U.S. Spanish-La Dolores Inés Casillas