Lean Analytics: Use Data to Build a Better Startup Faster

Lean Analytics: Use Data to Build a Better Startup Faster


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Product Details

ISBN-13: 9781449335670
Publisher: O'Reilly Media, Incorporated
Publication date: 03/21/2013
Pages: 440
Sales rank: 264,205
Product dimensions: 6.30(w) x 9.00(h) x 1.30(d)

About the Author

Alistair Croll has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time.
In 2001, he co-founded web performance startup Coradiant, and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.
Alistair is the author of three books on web performance, analytics, and IT operations, including "Lean Analytics" http://leananalyticsbook.com/, a book on using data to build a better business faster that's due out in March from O'Reilly Media. He lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at "Solve For Interesting": http://www.solveforinteresting.com. Alistair chairs O'Reilly's Strata Conference.

Benjamin Yoskovitz is a serial entrepreneur with over 15 years of experience in web businesses. The co-founder of Standout Jobs and Year One Labs, he is also an active mentor to numerous startups and startup accelerators. Ben is the author of "Instigator Blog" (instigatorblog.com), and regularly speaks at startup conferences. He's currently VP Product at GoInstant, which was acquired by Salesforce in 2012.

Table of Contents

  • Praise for Lean Analytics

  • Foreword
  • Preface
  • Stop Lying to Yourself
    • Chapter 1: We’re All Liars
    • Chapter 2: How to Keep Score
    • Chapter 3: Deciding What to Do with Your Life
    • Chapter 4: Data-Driven Versus Data-Informed

  • Finding the Right Metric for Right Now
    • Chapter 5: Analytics Frameworks
    • Chapter 6: The Discipline of One Metric That Matters
    • Chapter 7: What Business Are You In?
    • Chapter 8: Model One: E-commerce
    • Chapter 9: Model Two: Software as a Service (SaaS)
    • Chapter 10: Model Three: Free Mobile App
    • Chapter 11: Model Four: Media Site
    • Chapter 12: Model Five: User-Generated Content
    • Chapter 13: Model Six: Two-Sided Marketplaces
    • Chapter 14: What Stage Are You At? Chapter
    • Chapter 15: Stage One: Empathy
    • Chapter 16: Stage Two: Stickiness
    • Chapter 17: Stage Three: Virality
    • Chapter 18: Stage Four: Revenue
    • Chapter 19: Stage Five: Scale
    • Chapter 20: Model + Stage Drives the Metric You Track

  • Lines in the Sand
    • Chapter 21: Am I Good Enough?
    • Chapter 22: E-commerce: Lines in the Sand
    • Chapter 23: SaaS: Lines in the Sand
    • Chapter 24: Free Mobile App: Lines in the Sand
    • Chapter 25: Media Site: Lines in the Sand
    • Chapter 26: User-Generated Content: Lines in the Sand
    • Chapter 27: Two-Sided Marketplaces: Lines in the Sand
    • Chapter 28: What to Do When You Don’t Have a Baseline

  • Putting Lean Analytics to Work
    • Chapter 29: Selling into Enterprise Markets
    • Chapter 30: Lean from Within: Intrapreneurs
    • Chapter 31: Conclusion: Beyond Startups

  • References and Further Reading
  • About the Authors
  • The Lean Series

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