Lean B2B: Build Products Businesses Want

Lean B2B: Build Products Businesses Want

by Étienne Garbugli

NOOK Book(eBook)

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Product Details

BN ID: 2940152350425
Publisher: Étienne Garbugli
Publication date: 02/22/2015
Sold by: Smashwords
Format: NOOK Book
Sales rank: 1,058,134
File size: 2 MB

About the Author

Etienne works at the intersection of Technology, Product Design and Marketing. He's a 2-time Startup Founder (Flagback and HireVoice), a 4-time entrepreneur and a recognized Usability and UX research expert. Over the last ten years, he has validated no less than 12 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas. Etienne is currently a Product Design & Marketing consultant helping big brands and startups with their UX and marketing strategies. He also teaches user research and usability and is a board member of entreprise SaaS Accelerator Venturetec. The Venturetec accelerator program uses the Lean B2B methodology.

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