Lean UX: Designing Great Products with Agile Teams

by Jeff Gothelf, Josh Seiden

Overview

Lean UX has become the preferred approach to interaction design, tailor-made for today's agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You'll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.

• Frame a vision of the problem you're solving and focus your team on the right outcomes
• Bring the designers' toolkit to the rest of your product team
• Share your insights with your team much earlier in the process
• Create Minimum Viable Products to determine which ideas are valid
• Incorporate the voice of the customer throughout the project cycle
• Make your team more productive: combine Lean UX with Agile's Scrum framework
• Understand the organizational shifts necessary to integrate Lean UX

Product Details

ISBN-13:	9781491953600
Publisher:	O'Reilly Media, Incorporated
Publication date:	10/16/2016
Pages:	203
Product dimensions:	6.00(w) x 9.10(h) x 0.50(d)

About the Author

Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is Principal in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.

Josh Seiden has been creating great technology products for more than 20 years. A UX design leader, Josh has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. He is Principal at Neo and, prior to that role, he was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past president of the Interaction Design Association.

Table of Contents

Foreword xi

Authors' Note xv

Preface xix

Part I Introduction and Principles

Chapter 1 Lean UX: More Important Now Than Ever Before 3

Chapter 2 Principles 7

Part II Process

Chapter 3 Driving Vision with Outcomes 21

Chapter 4 Collaborative Design 47

Chapter 5 Minimum Viable Products and Prototypes 75

Chapter 6 Feedback and Research 95

Part III Lean UX in Your Organization

Chapter 7 Integrating Lean UX and Agile 117

Chapter 8 Making Organizational Shifts 137

Chapter 9 Case Studies 153

Index 173