Leaving Addie for SAM: An Agile Model for Developing the Best Learning Experiences

by Michael Allen, Richard Sites

Overview

The ADDIE process is past its prime.

It was developed long before Agile and other iterative processes that have introduced greater efficiencies in design and development, fostered more creativity, and addressed effective stakeholder involvement. Leaving ADDIE for SAM introduces two new concepts—SAM, the Successive Approximation Model, and the Savvy Start. Together, they incorporate contemporary design and development processes that simplify instructional design and development, yielding more energetic and effective learning experiences.

This book is a must-read for all learning professionals who have a desire to let go of outdated methodologies and start creating better, faster training products today.

Product Details

ISBN-13:	9781562867119
Publisher:	Association for Talent Development
Publication date:	09/26/2012
Edition description:	New Edition
Pages:	216
Product dimensions:	9.80(w) x 6.90(h) x 0.20(d)

About the Author

Michael W. Allen is chairman and CEO of Allen Interactions, whose studios build universally acclaimed custom e-learning, provide strategic learning consulting, and train e-learning professionals in collaboration with ASTD.With a PhD in educational psychology from The Ohio State University, Dr. Allen has pioneered multimedia learning technologies, interactive instructional paradigms, and rapid-prototyping processes, bringing each forward into leading corporate enterprises. He is an adjunct associate professor at the University of Minnesota Medical School, a popular conference speaker, and a prolific writer. In May 2011, he received ASTD's Distinguished Contribution to Workplace Learning and Performance Award. In May 2012, Allen was selected by The National Ethnic Coalition of Organizations (NECO) Advisory Committee as a recipient of the 2012 Ellis Island Medal of Honor.Through a proven process and skills born from experience, Allen Interactions delivers exciting interactive solutions that enhance knowledge, skills, and performance. It is one of the most successful and highly regarded providers of custom e-learning, training, and consulting, with studios in Minneapolis, Tampa, and San Francisco.

Table of Contents

Preface vii

Dedication xii

Acknowledgments xiii

Part I A New Model for Instructional Product Design and Development 1

Chapter 1 Traditional Design Models Disappoint 3

We Need Better Learning 4

Causes of Poor Learning Programs 5

Chapter 2 Instructional Systems Design 11

Instructional Design 11

Familiarity Begets Credibility 13

Process Selection 14

What Was ADDIE Originally? 14

Learning to Adapt 17

The Best Model 17

Chapter 3 Anatomy of Effective Learning Events 21

E-Learning Brings Issues to Light 21

Fundamental Characteristics 22

Fundamental Components of Interactive Learning Events 23

Chapter 4 Successive Approximation Model 1 29

The Ideal Process Model 29

Successive Approximation 33

Chapter 5 Successive Approximation Model 2 39

Preparation Phase 40

Iterative Design Phase 42

Iterative Development Phase 45

Chapter 6 Are You the One? 49

Setting and Maintaining Expectations 50

Dynamically Adjusting Design and Project Variables 51

Keeping the Focus on Behavior Change 51

Being a Learner Advocate 52

Are You a SAM Leader? 52

Part II Using the Successive Approximation Model 55

Chapter 7 Preparation Phase 57

Backgrounding 58

The Savvy Start 60

Planning the Savvy Start 62

Building a Savvy Start Team 62

The Savvy Start Agenda 65

Customizing the Savvy Start 69

Preparing the Room 70

Conducting the Savvy Start 70

Prototyping and Evaluation 80

Wrap Up 81

Chapter 8 Protyping 83

Sketching 83

Why Build Prototypes 84

e-Sketches 87

The Essence of a Prototype 92

e-Learning Prototypes 94

Three Prototypes, Plus or Minus One 98

Chapter 9 Constructing the Prototype 99

The Helpful Prototyper 99

Prototyping Tools 100

Starting to Build Your Prototype 104

Review the Prototype 105

Wrap Up 108

Chapter 10 Setting the Target 109

Goals 109

Instructional Objectives 110

Pre-Existing Content 115

Assessment 117

Summary 119

Chapter 11 Designing for Success 121

Breadth Versus Depth. 121

Look Ahead 122

Chapter 12 Project Planning 127

Initial Planning 128

Pragmatic Considerations 131

Sample Project Plan 134

Chapter 13 Additional Design 157

Completing the Design 157

Part III Iterative Development Phase 159

Chapter 14 Creating the Design Proof 161

Avoiding the Best Idea 162

The Design Proof 162

Writing Course Content 164

Chapter 15 Iterative Evaluation 169

Managing Reviews 172

Setting Expectations for Iterative Reviews 176

Conducting a Learner Review 178

Quality Assurance in SAM 179

Evaluating the Course 179

Chapter 16 Getting to Gold 181

The Deliverables 181

Let the Good Times Roll 187

Debrief 187

References 190

Other Selected Works by Michael Allen 192

About the Authors 193

Index 197