Lessons from the Len Master: Business and Life Lessons Learned by a Grateful Son

Lessons from the Len Master: Business and Life Lessons Learned by a Grateful Son

by Ron Zayas
Lessons from the Len Master: Business and Life Lessons Learned by a Grateful Son

Lessons from the Len Master: Business and Life Lessons Learned by a Grateful Son

by Ron Zayas


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Armed with the life lessons he learned from his father, Ron Zayas helps you rise to greater success in life, business, and negotiations—while doing it ethically.

What is the secret to success? Why do some people find it and others search around in vain? While he has no magic bullet, Ron Zayas was fortunate enough to have an involved father who has provided a varied and rewarding set of advice throughout his life on everything from overcoming cliques at work, to being an ethical business leader, to negotiating deals that last, to spotting liars and disarming them. Using his years as a CEO, entrepreneur, and C-level officer at a large, global company, Ron wraps sage advice from his Cuban father in short, funny stories that anyone can relate to. Lessons from the Len Master is an entertaining, funny, and concise manual perfect for CEOs, managers, entrepreneurs, and anyone looking to reach goals or simply get more out of life.

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Product Details

ISBN-13: 9781642934298
Publisher: Post Hill Press
Publication date: 05/26/2020
Pages: 144
Product dimensions: 5.50(w) x 8.25(h) x 0.30(d)

About the Author

An experienced CEO, Ron co-founded 360 BC Group in 2004 and quickly grew it into a successful online marketing agency that caters to Fortune 500, major municipalities, and small business clients. Prior to 360, he spent ten years as chief marketing officer for the world’s largest franchisor of printing and small business services. He is a frequent mentor or board member to innovative start-ups.

Ron has also been a founder or key partner in multiple successful start-ups, including a business that focuses on social media child protection, and founded one of the nation’s first digital graphics companies.

Ron is a frequent speaker and blogger on the future of online technology, marketing, or how to protect the privacy of children and individuals on the Internet. He has delivered presentations on these vital topics to the Federal Trade Commission and the National Association of Attorneys General. He is a licensed pilot and has published numerous books on marketing and small business management.

Table of Contents

Prologue ix

Twenty Years Earlier xi

Working with Don Draper's Eviler Twin xv

October 2000 xxi

My Father and Me xxv

Section 1 Three Lemons for Success in Business

Lesson 1 If the Powers That Be Won't Let You Play in Their Reindeer Games, Get Your Own Set of (Loyal) Reindeer 3

Lesson 2 Teach a Person to Learn and She Will Thank You. Teach Her to Think and She Will Be Successful Throughout Her Life 15

Lesson 3 People Lie. Get Over It, but Learn to Spot a Lie. It's Easy. Es mas facil cojer un mentiroso que un cojo 27

Section 2 Three Lessons for Negotiating Well

Lesson 1 The Aim of War Is Total Victory. A Negotiation Isn't a War 39

Lesson 2 No Is Not Maybe. No Is Not a Negotiation Point. No Is a Line in the Sand, So Use It Carefully. No es no, nunca, jamas 51

Lesson 3 You Shouldn't Punch an Angry Bear or Kill a Fly with an Elephant Gun 59

Section 3 Three Lessons for Life

Lesson 1 Everything You Are Today Is Because of What You Did Ten Years Ago. So If You Want to be Successful Ten Years From Now, You'd Better Get Started 71

Lesson 2 The True Measure of a Person Is What They Do When They Are Stressed 79

Lesson 3 Never Forget Your Children Are Watching, or Your Name Is My Name 87

Bonus Lesson: Hagate Hombre (or Mujer) 101

A Final Thought 107

Acknowledgments 109

About the Author 111

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