Loyalty, Trust & Success: Transforming Anchors, Reporters & Weathercasters Into Superstars

This book is about mastering the art of powerful communication. You will learn how to energize your audience, command attention and respect, garner loyalty and success as a speaker and as storyteller. Why have some television personalities, newscasters and public speakers commanded our attention, respect and loyalty for decades, while others never seem to connect with an audience? This book answers those questions by revealing the powerful trade secrets anchors, reporters and weathercasters have used over the years to compel audiences to listen and to propel their careers. As a performance coach and media consultant for over 30 years, Bill Cakmis has mentored award-winning communicators in every high-profile profession to success. This book shares those secrets, creating a comprehensive manual, revealing the techniques and exercises necessary to become a powerful speaker, storyteller, presenter and writer. As the quintessential manual for every communicator, you will learn how to be a powerful speaker with simple techniques to develop and strengthen your storytelling, interpretation, body language, vocal variety, tonality, conversational qualities, dealing with nerves, writing for your audience and interaction skills. You will learn how your character, personality and talent can transcend what's on the page. And you will learn how to be approachable and strong. The great communicators and leaders know how to show and balance both approachability and strength.

1135376620
Loyalty, Trust & Success: Transforming Anchors, Reporters & Weathercasters Into Superstars

This book is about mastering the art of powerful communication. You will learn how to energize your audience, command attention and respect, garner loyalty and success as a speaker and as storyteller. Why have some television personalities, newscasters and public speakers commanded our attention, respect and loyalty for decades, while others never seem to connect with an audience? This book answers those questions by revealing the powerful trade secrets anchors, reporters and weathercasters have used over the years to compel audiences to listen and to propel their careers. As a performance coach and media consultant for over 30 years, Bill Cakmis has mentored award-winning communicators in every high-profile profession to success. This book shares those secrets, creating a comprehensive manual, revealing the techniques and exercises necessary to become a powerful speaker, storyteller, presenter and writer. As the quintessential manual for every communicator, you will learn how to be a powerful speaker with simple techniques to develop and strengthen your storytelling, interpretation, body language, vocal variety, tonality, conversational qualities, dealing with nerves, writing for your audience and interaction skills. You will learn how your character, personality and talent can transcend what's on the page. And you will learn how to be approachable and strong. The great communicators and leaders know how to show and balance both approachability and strength.

19.95 In Stock
Loyalty, Trust & Success: Transforming Anchors, Reporters & Weathercasters Into Superstars

Loyalty, Trust & Success: Transforming Anchors, Reporters & Weathercasters Into Superstars

by Bill Cakmis
Loyalty, Trust & Success: Transforming Anchors, Reporters & Weathercasters Into Superstars

Loyalty, Trust & Success: Transforming Anchors, Reporters & Weathercasters Into Superstars

by Bill Cakmis

Paperback

$19.95 
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Overview

This book is about mastering the art of powerful communication. You will learn how to energize your audience, command attention and respect, garner loyalty and success as a speaker and as storyteller. Why have some television personalities, newscasters and public speakers commanded our attention, respect and loyalty for decades, while others never seem to connect with an audience? This book answers those questions by revealing the powerful trade secrets anchors, reporters and weathercasters have used over the years to compel audiences to listen and to propel their careers. As a performance coach and media consultant for over 30 years, Bill Cakmis has mentored award-winning communicators in every high-profile profession to success. This book shares those secrets, creating a comprehensive manual, revealing the techniques and exercises necessary to become a powerful speaker, storyteller, presenter and writer. As the quintessential manual for every communicator, you will learn how to be a powerful speaker with simple techniques to develop and strengthen your storytelling, interpretation, body language, vocal variety, tonality, conversational qualities, dealing with nerves, writing for your audience and interaction skills. You will learn how your character, personality and talent can transcend what's on the page. And you will learn how to be approachable and strong. The great communicators and leaders know how to show and balance both approachability and strength.


Product Details

ISBN-13: 9780578618630
Publisher: Cakmis
Publication date: 12/10/2019
Pages: 178
Product dimensions: 5.51(w) x 8.50(h) x 0.41(d)

Table of Contents

INTRODUCTION

WHAT YOU WILL LEARN

WHAT YOU WILL NEED

Chapter 1: VALUE BEYOND THE CONTENT

WORK TAKES THE TIME ALLOTTED

THE HUMAN CONDITION

VALUE BEYOND THE CONTENT

YOU DIDN’T EAT THE TAIL?

Chapter 2: “THE TALENT”

PERSONALITY ISN’T A DIRTY WORD

ATTITUDE ADJUSTMENTS

Chapter 3: THE EYES HAVE IT

APPROACHABILITY AND STRENGTH

BODY LANGUAGE

THE HANDS

WARDROBE

A WORD ABOUT HAIR

Chapter 4: IT’S ALL ABOUT MARIA

THE SECRET OF LIFE

SO, WHO IS THIS WOMAN?!?

Chapter 5: CRAFTING YOUR STORY

ROMANTIC REALITY

THE HIGH CONCEPT

WRITE VISUALLY

BE CONCISE

HUMAN CONDITION VERSUS INSTITUTIONAL COPY

WRITE WITH AN ‘EDGE’

ODDS AND ENDS

TEASING TIPS

Chapter 6: TELLING YOUR STORY

WATCHING VERSUS LISTENING

UTILIZE THE HUMAN CONDITION

PREPARATION

CONVERSATIONAL ELEMENTS

SING-SONG

IF ALL MEN WERE RICH…

Chapter 7: VOICE AND SPEECH

RESONANCE

SPEECH

MISUSED AND MISTREATED WORDS AND PHRASES

Chapter 8: ROMANTIC REALITY

IDEAL INTERACTION

PERSPECTIVE

Q & A with PERSPECTIVE

THE ELEMENTS OF PERSPECTIVE

PREP FOR PERSPECTIVE

Chapter 9: THE ANCHOR

THE ANCHOR PARADIGM

THE COMMAND ANCHOR

HUMAN CONDITION EVENTS LIST

THE OPEN TOSS

THE MEMORABLE MOMENT

THE GRATUITOUS “THANK YOU”

Chapter 10: THE REPORTER

THE STAND-UP

IN STUDIO

THE PACKAGE

TRACKING

BREAKING NEWS

ODDS AND ENDS

Chapter 11: THE WEATHERCASTER

WEAVING THE HUMAN CONDITION

HUMAN CONDITION PERSPECTIVES

AREAS OF OPPORTUNITY

A WORD ABOUT THE 7-DAY GRAPHIC

HARD WRAP

GLOSSARY

ACKNOWLEDGMENTS

INDEX

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