Magnetic: How Great Leaders Persuade and Inspire

by Chris Lipp, Antoine De Morree

Overview

Based on a framework developed at Stanford University and honed through teaching business students and Stanford scientists, this book gives you the tools to be more convincing and be heard. Learn how to phrase ideas persuasively, overcome resistance, relate to strangers, and win support from difficult people. These tools are used to promote internal corporate projects, secure grants, and acquire managerial jobs and promotions at Fortune 500 companies. With clear examples and applications for interviewing, emailing, and presenting, you will never feel at a loss for words again.

Product Details

ISBN-13:	9781792457777
Publisher:	Kendall/Hunt Publishing Company
Publication date:	07/14/2021
Pages:	188
Product dimensions:	5.98(w) x 8.90(h) x 0.55(d)

Table of Contents

Introduction-When The Best Ideas Get Ignored

CHAPTER 1 Communicate Value

PART 1
CHAPTER 2 Counter Resistance
Approach 1-Align Yourself
Approach 2-Acknowledge Freedom
Approach 3-Ask Advice

CHAPTER 3 Create Value
Approach 1-Establish a Problem-Solution
Approach 2-Set a Standard
Approach 3-Show the Benefits (and Vision)

CHAPTER 4 Relate
Approach 1-Shift Their Identity
Approach 2-Make Them Visible
Approach 3-Be on the Same Team

PART 2
CHAPTER 5 Magnetic Stories and Data

CHAPTER 6 Magnetic Presentations

CHAPTER 7 Magnetic Email

CHAPTER 8 Magnetic Interviews

CHAPTER 9 Moving Forward

Acknowledgments
About the Authors
References and Further Readings