A great story can look so natural but hide the truth that a story is a carefully made thing. The good news is that two great visual storytellers, with skill and generosity, have revealed the process in all of its graceful complexity and shown us the way.
For generations, Bob Dotson has shown us how to connect with the audience utilizing people-focused video storytelling, both through his work and his instruction. Make It Memorable continues to be an invaluable resource for journalism that matters and the next generation of journalists will surely benefit from this new edition.
Rarely do you get a chance to see how a master storyteller works. This is it. This wonderful book shows you how to build great stories step by step.
A great story can look so natural but hide the truth that a story is a carefully made thing. The good news is that two great visual storytellers, with skill and generosity, have revealed the process in all of its graceful complexity and shown us the way.
In this age of rapid-fire events and ‘get it on the air now’ coverage, Bob’s work stands out as artistic and mature. The perfect combination of information and intelligence. Read this book. Learn from a master.
Writing skills—even in this age of visual, multimedia, and web/social media-based news—remain integral to reporting. Dotson takes the reader inside his writing and reporting process through annotated script examples, and helps students understand the most important attribute of being a reporter: curiosity.
A unique and invaluable teaching tool. Make It Memorable offers a view into how a master storyteller like Dotson thinks and the decisions he makes; it breaks down the process of storytelling in a very understandable way.
For anyone interested in the art of marrying pictures, sound, and words, Dotson’s text is packed with accessible and fundamental advice. If you want to become a better storyteller and you’re only going to read one book, this is the one to read.
Teaching broadcast journalism means teaching the craft that Bob Dotson mastered over a 50-year career. While everyone speculates about what news will look and sound like tomorrow, Dotson reminds us to embrace our storytelling roots today. Anyone who wants to inspire journalists to write as well as Bob Dotson does should certainly read anything he writes, including this book.
Rarely do you get a chance to see how a master storyteller works. This is it. This wonderful book shows you how to build great stories step by step.
Bob Dotson is a master at this difficult craft of writing and producing television news stories. His book is a treasure for novice and pro alike.
Bob Dotson is a true craftsman at the art of writing for television. Make It Memorable will help any aspiring journalist.
Short, to the point, and filled with tips on how to make a daily story interesting and unique. Make It Memorable really delves into the mind of the reporter, and the process of what it takes to tell a good story, from start to finish.
For generations, Bob Dotson has shown us how to connect with the audience utilizing people-focused video storytelling, both through his work and his instruction. Make It Memorable continues to be an invaluable resource for journalism that matters and the next generation of journalists will surely benefit from this new edition.
Bob Dotson is the epitome of all that a storyteller should be. He finds fascinating subjects, engages the audience, and we come away from his stories feeling better for hearing his stories.
