What if you could get in front of millions of media prospects with the avid endorsement of famous influencers--without spending a dime?
It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.
For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.
In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to:
- Match your brand to the right audience and media venues
- Craft pitches producers can't resist
- Jump on breaking news shows
- Pivot and speak in soundbites like the pros
- Amplify every interview with social media
- Turn appearances into platform and become a rainmaker
|Product dimensions:||5.40(w) x 8.40(h) x 1.00(d)|
About the Author
Donna Beech is a New York Times bestselling and award-winning co-author who has worked on dozens of books.
Table of Contents
Foreword Dr. Phil McGraw ix
Introduction: The Call That Changed My Life xi
Part I Rainmaking
1 Make Your Own Luck 3
2 Lock On to Your Brand 11
Part II What You Need First
3 Find Your People 33
4 Hone Your Pitch 49
5 Become a Trusted Source 76
Part III Deploy It
6 Go for Media Channels-Big and Small 105
7 Jump on Breaking News Stories 121
Part IV Amplify It!
8 Forget the Old Social Media 143
9 Engage or Fail 165
Part V Monetize It
10 Wield Your Connections 191
11 Watch It Rain 210
About the Authors 253
Most Helpful Customer Reviews
I thought I would just high-light the most important parts of the book, but when I had finished reading the book, I realized, I had high-lighted the whole book. Therefore, it is not easy trying to write a review for this monumental study on how to use the media to revolutionize your business, or your brand. Therefore, I decided to take just a few diamonds from the book for your consideration, like; Engage or Fail means you must get people motivated to do something after seeing you, or you failed that opportunity. Getting Leverage means turning that 15 minutes of fame into a stepping-stone, and not just an end goal. Likes + Engagement means not only are the people with the most engagement, the most influential, but engagement equals advertising dollars to them. The Right Kind of Engagement means the most engagement comes from good communication between you and your audience or the people in your audience with each other. Calibration means having a community of loyal followers with a high level of engagement will promote your personal brand or products for you. Too Cool for School means you need your audience to help shape what you say and how you say it. They will help you find your voice and make subtle adjustments to it over the years to keep it fresh and in touch with the times. And obviously, there many more diamonds in this book to help you become a Rain Maker, I know it gave me a lot of new weapons to advance my career. I highly encourage that you to buy the book, and use the tools, that are clearly outlined, and very easy to implement, so that you can benefit from this information and make it rain in your life. – Sir William DeWhite Jackson, II
From her “fab” front cover to the final sentence, “Make it Rain” is more like a hurricane that leaves you drenched with a phenomenal amount of knowledge on branding your business. Although Areva is a Harvard law school graduate, she is so humble and gracious in her delivery in this read. With the detail clarity she gives, it was easy to comprehend the procedures on how best to promote your business, as well as seeming attainable to do. When Areva is on the different networks, I, thoroughly, enjoy her expertise on the given topic. I also like how she handles some of the other guest when they become verbally combative. Areva responds with firmness and stands in her truth, while still maintaining professionalism. In the book, she shared how on one show that she and another guest got into a heated debate, and he called her Reva. Well, I’m no legal expert at all, but to me Areva ‘overruled’ his rudeness and made it quite clear that the name is… “Areva”! LOL… this was truly her Janet Jackson, “Ms. Jackson if you Nasty” moment and I love it!!! The valuable information between the folds of this book; Priceless, yet, cost less to your wallet to accomplish with profitable benefits and results. Thank you so much Areva! Your wisdom is truly appreciated! Brenda LeGeral Gafford,
Make It Rain! Teaches readers to bring their A-Game. Areva Martin has clearly laid out the blue print on How to Use the Media to Revolutionize Your Business and Brand. Make It Rain, helps you to build a platform, not matter what level your are in your business plan. Make It Rain, has taught me how to increase my visibility and have motivated me to push harder and further into making business next level. The chapter III is priceless!!! Areva Martin clearly is a very empowered woman, teaching others to be empowered. Make it Rain has been a wonderful conversation between my college bound son and myself. Thank you Areva Martin for such a brilliant contribution.
Make it Rain reads like a conversation with a friend--a detailed, brilliant, brass-tacks conversation with a friend who's an expert in publicity. I've had my hands on the book for less than a week, and already it's dog-eared and full of underlines and notes. Areva covers the full spectrum of need-to-know for those of us looking to get our personal brand out in the world, from starter info, like how and why to use Google Alerts, to graduate level, nuanced points on how to maximize a selfie-opportunity when you're a guest on national television. This book will save you thousands of hours of research...and thousands of dollars in publicist's fees!