Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

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Product Details

ISBN-13: 9780471432098
Publisher: Wiley
Publication date: 10/17/2003
Pages: 240
Product dimensions: 6.34(w) x 9.38(h) x 0.90(d)

About the Author

KIRK KAZANJIAN, a former television news anchor and businessreporter, is the author of numerous business and personal financebooks, including Value Investing with the Masters and Wizards ofWall Street. He was previously the director of research andcommunications for several leading investment firms and hasappeared on CNBC, CNN, Fox News Channel, and many other radio andTV stations across the country. He is also featured regularly inleading news and business publications.
AMY JOYNER is an award-winning business reporter for the News &Record in North Carolina. She is based in Greensboro, not far fromKrispy Kreme’s corporate headquarters. Joyner has beencovering Krispy Kreme for many years and has interviewed all of thecompany’s key players. A former Knight Center fellow,Joyner’s stories have appeared in newspapers throughout thecountry.

Table of Contents

Foreword.

Introduction.

1. Mix Good Taste with Show Business.

2. Be Picky About Your Partners.

3. Make Good Use of Your Time and Resources.

4. Expand and Protect Your Brand.

5. Think Big, but Grow Carefully.

6. Be a Guerrilla Marketer with a Soft Touch.

7. Maintain High Standards.

8. Harness the Power of Technology.

9. Give Back to the Community.

10. Select, Treat, and Train Your Employees Well.

11. Build on Your Success.

12. Keep Them Coming Back.

Milestones Krispy Kreme History.

Acknowledgments.

Notes.

Index.

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