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Making It in the Art World: Strategies for Exhibitions and Funding

Making It in the Art World: Strategies for Exhibitions and Funding

by Brainard Carey

Paperback(2nd Edition)

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How today’s artists survive, exhibit, and earn money—without selling out!

Career-minded artists, this is the book you have been waiting for! Making It in the Art World, Second Edition, explains how to be a professional artist and shares new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Author Brainard Carey, an artist himself with prestigious exhibitions like the Whitney Biennial under his belt, draws on more than twenty years of experience in the art world and from over 1,500 interviews with artists and curators for Yale University Radio. Included is a thirteen-part workbook to help you formulate and execute a winning career advancement strategy, a process that will prepare you for navigating the art world successfully. Friendly chapters walk you through it all with topics such as:
  • Evaluating your work
  • Submitting proposals to museums and galleries
  • Creating pop-up shows
  • Presenting work to the public
  • Doing it your way (DIY exhibits) 
  • Organizing events
  • Writing press releases
  • Finding collectors online and connecting
  • Using social media effectively
  • Selling online
  • Raising funds for projects
  • Getting international recognition
Making It in the Art World, Second Edition, is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

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Product Details

ISBN-13: 9781621537656
Publisher: Allworth
Publication date: 06/01/2021
Edition description: 2nd Edition
Pages: 240
Sales rank: 155,071
Product dimensions: 5.90(w) x 9.00(h) x 0.70(d)
Age Range: 3 Months to 18 Years

About the Author

Brainard Carey is an artist and frequent lecturer on professional development for artists. He is the director of Praxis Center for Aesthetics, an online career development and support center for artists that provides educational materials as well as a community for artists and regularly brings in experts to talk about a variety of issues crucial to the development of an artist. Praxis Center also has ongoing lists of artist resources, including grants, exhibition opportunities, and more. As a working artist, he collaborates with his wife Delia Carey under the name Praxis; their work has been exhibited in the Whitney Museum of American Art, MoMA, and other venues around the world. He has written five books for artists. He also co-authors other books with Delia Carey who is a co-founder and co-director of Praxis Center. He lives in New York City with his wife and son.

Table of Contents

Acknowledgments vii

Introduction ix

Workbook Section 1: The Contract with Yourself xxiv

Chapter 1 Different Income Models for Artists 1

Workbook Section 2: Establishing Value 27

Chapter 2 Getting into the Whitney Biennial 29

Workbook Section 3: Write a Sample Letter Now 38

Chapter 3 Presentation Tools and Techniques for Artists 39

Workbook Section 4: This Is You, on Art 52

Chapter 4 Relationships in the Art World and How to Maintain Them 55

Workbook Section 5: Making Friends 81

Chapter 5 The Artist's Statement and the Critic 83

Workbook Section 6: Writing Your Statement 92

Chapter 6 Time Management Techniques 99

Workbook Section 7: Scheduling Time 112

Chapter 7 Generating Multiple Streams of Income 113

Workbook Section 8: The Vision Articulated 129

Chapter 8 Getting a Solo Show at the Whitney Museum 131

Workbook Section S: Big Dreams 141

Chapter 9 Working with Sponsors and Private Patrons 143

Workbook Section 10: Communicating 159

Chapter 10 Managing the Press 161

Workbook Section 11: Your Press Release 165

Chapter 11 International Recognition 175

Chapter 12 How the Living Organize Their Estates 179

Workbook Section 12: Call a Lawyer 185

Chapter 13 The Attitude 187

Workbook Section 13: Your Plan 192

Chapter 14 The Parallel Art World 195

Afterword 199

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