Publishers Weekly
11/08/2021
Stanford business professor Heath (Decisive) and journalist Starr (Can You Learn to Be Lucky?) deliver a mixed collection of tips for making data more easily understood. Based on the premise that human brains can’t easily work with large numbers, the authors provide ways to break down, reframe, and convert them into everyday comparisons or analogies. It’s helpful, for instance, to use concrete objects as size references (“a deck of cards” sticks with people more than a three-to-four-oz. portion size); to use culturally relevant comparisons (the Covid-19 pandemic’s six-foot social distancing guideline is illustrated by a hockey stick in Canada and a surfboard in San Diego); and if something is hard to grasp, to convert it (how long it takes to walk somewhere can be easier to interpret than how far away it is). Though the authors write that their tips are aimed at both “numbers people” and “non numbers people,” the text tends to read like a corporate training course, and their somewhat dismissive view of math as incomprehensible and useless in the “real world” will strike many as blatantly wrong. Still, “non numbers” people will find plenty to consider. (Jan.)
From the Publisher
"Concise, breezy and pragmatic, Making Numbers Count clocks in at a spare 135 pages of primary text. If you started reading it on the Acela when you left New York, you’d finish it by the time you arrived in Boston—with more than enough time left over to peruse the endnotes, review the consolidated advice in the appendix and ponder the authors’ core maxim, which comes to a mere eight words: ‘Use whole numbers, not too many. Preferably small.’” —Wall Street Journal
“This cure for statistical illiteracy couldn’t come at a better time or from a better team—a psychologist and a journalist present remarkably practical techniques for comprehending and communicating the math that really matters.” —Adam Grant
“A very enjoyable read, this book is filled to the brim with great examples of extreme number makeovers, as well as impressive before and after examples that present a dry number in an easy-to-digest way.” —CEO Today
“A unique popular math book . . . [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing. . . . Packed with tables, anecdotes, and amusing facts, the narrative makes math accessible. . . . Astute advice for businesspeople and educators.” —Kirkus Reviews
PRAISE FOR THE POWER OF MOMENTS:
"I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched—I'm recommending it to everyone I know!" —Angela Duckworth, New York Times–bestselling author of Grit
“The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
“This terrific book is bursting with practical insights and memorable stories on every page. It's as relevant to product designers and meeting planners as it is to teachers and parents. I've already put many of its novel suggestions to work. Don't miss it.”—Eric Ries, author of bestselling author of The Lean Startup, The Startup Way
"Flat-out amazing."—Jake Knapp, New York Times bestselling author of Sprint
"Chip Heath of Stanford and Dan Heath of Duke argue persuasively that any organization that creates peak moments—for its customers, its employees, or its students—will enjoy benefits that range from fanatical loyalty to revenue growth. In this entertaining and informative read, they explain just how to create those moments and how to turn them into a competitive advantage."—BizEd
“A sincere introduction to how readers can shape and improve the peaks in their own experiences. Infused with positivity and enthusiasm.... Readers hungry for a bigger slice of life will find this book valuable. Heuristic advice and life-affirming direction form a gratifying combination in this motivational handbook.”—Kirkus
Kirkus Reviews
2021-10-02
A unique popular math book.
Most writers in this genre proclaim that math is fun or warn that math can fool you, but Heath, a professor at Stanford Graduate School of Business, and science writer Starr have another fish to fry. Even though “nobody really understands numbers” and most efforts to talk about them fail, the authors do a good job showing otherwise. In 22 short chapters, they deliver a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing. One of the authors’ most striking examples of statistics in action shows that, in one test, 34% of White and 14% of Black job applicants without criminal records received a callback. When applicants revealed a drug felony conviction and prison term, 17% of Whites and 5% of Blacks were called back. It takes a second, write the authors, to realize the real significance of those numbers: White job applicants who have served jail time are more likely to get a job than a Black applicant with a clean record. The nearest star is 4.25 light-years away from Earth, a number comprehensible only to astronomers. As the authors show, comprehension is easier with a picture: “Imagine shrinking the solar system down to the size of a quarter. You leave a quarter at the goalpost of a soccer field and walk toward the goalpost at the other end of the field. When you reach it, drop another quarter to represent the solar system of our nearest neighbor.” With comparisons, the more bizarre, the better. That livestock produce 14.5% of global greenhouse gases is a boring statistic. Instead: China and America are No. 1 and No. 2 in gas production. No. 3 is represented by all of the world’s cows. Packed with tables, anecdotes, and amusing facts, the narrative makes math accessible.
Astute advice for businesspeople and educators.
