Management of Electronic and Digital Media / Edition 6

by Alan B. Albarran

Overview

Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker — helping prepare you for a career in today's electronic and digital media field.

Product Details

ISBN-13:	2901305077569
Publisher:	Cengage Learning
Publication date:	01/01/2016
Edition description:	New Edition
Pages:	368
Product dimensions:	7.40(w) x 9.00(h) x 0.60(d)

About the Author

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran s awards include the Broadcast Education Association s Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

Table of Contents

Preface. Abbreviations and Acronyms. 1. Managing Electronic and Digital Media. 2. The Media Business Environment: Markets, Business Models, Mergers, Alliances, and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Content: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on Media Management. 12. Technology Influence on Media Management. 13. Media Management: The Manager/Leader/Entrepreneur. Glossary of Key Terms. Index.