Managerial Decision Making / Edition 1

by J. Bridge, J. C. Dodds

Overview

This book, originally published in 1975, is an attempt to bridge the gap between economic theory and business practice by relating the tools of economic analysis to the decision making process itself. It is written from a decision making systems analysis viewpoint. This approach enables the reader to perceive the integrative nature of the subject matter in relation to the functioning of the business enterprise. Although the unifying theme of ‘decision making’ is at the heart of the book, where necessary some of the theoretical underpinnings of traditional neo-classical theory of the firm are covered.

Product Details

ISBN-13:	9780815391883
Publisher:	Taylor & Francis
Publication date:	10/29/2019
Series:	Routledge Library Editions: Management
Pages:	322
Product dimensions:	5.44(w) x 8.50(h) x (d)

Table of Contents

Acknowledgements; Preface; 1. The Firm and Managerial Decisions 2. Imperfections in Knowledge 3. Production Functions and Linear Programming 4. Cost Analysis 5. Demand Analysis 6. Market Structure 7. The Pricing Decision 8. The Investment Decision; Bibliography; Index