Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset / Edition 1

by Charlene Solomon, Michael S. Schell

Overview

hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers and suppliers tosalespeople and colleagues.

It simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today’sglobal business environment.

Experts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them.

Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You’ll learn how:

• Intel’s powerful global corporateculture is a critical element of itshistoric success
• Colgate-Palmolive integratescultural understanding into itsglobal marketing programs
• GE adapts its effectivemanagement style to localbusiness cultures

You’ll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart.

Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business—fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.

Product Details

ISBN-13:	9780071605854
Publisher:	McGraw Hill LLC
Publication date:	04/27/2009
Pages:	368
Product dimensions:	6.30(w) x 9.10(h) x 1.20(d)

About the Author

Charlene Marmer Solomon is executivevice president of RW3, an organization thatdesigns and creates online cultural learningtools. Through its CultureWizard Web sitesand blended learning programs, RW3 providesonline cultural training facilities fordozens of the world’s leading global organizations.
Michael S. Schell is CEO and president ofRW3. He has founded and successfully managedseveral global businesses, includingWindham International, the first integratedglobal mobility and intercultural training organization,and has been a pioneer in developingintercultural training models.
Solomonand Schell are also the authors of Capitalizingon the Global Workforce (McGraw-Hill).

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

PART 1: Cultural Wisdom
1.Why Becoming CultureWise is More Important than Ever Before for Business Success

PART 2: What is Culture and What is Personal Style?
2.What is Culture? Understanding the CW Cultural Dimension and Your Personal Style
3.Hierarchy
4.Formality
5.Group Dependence
6.Relationships/Connections
7.Communication Styles
8.Time Orientation
9.Control
10.Motivation Work/Life Balance

PART 3: Putting CultureWise to Work
11.Creating a Global Mindset
12.Working with Diverse Colleagues and being on a Global Team
13.Effective Leadership Across Cultures: Creating Global Strategies to Manage Culturally Diverse Workforce
14.Special Issues Women Managers Encounter
15.Becoming CultureWise on an International Assignment