Managing Brand You: 7 Steps to Creating Your Most Successful Self

This book reveals a proven seven-step process for personal brand building that can help anyone achieve greater professional success.

Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. In this helpful guide, they provide the same advice, tips, and tools to help you do the same.

Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as hig...