Managing Digital Transformation: Understanding the Strategic Process

by Andreas Hinterhuber (Editor), Tiziano Vescovi (Editor), Francesca Checchinato (Editor)

Overview

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits:

• an overview on how leading companies plan and implement digital transformation
• interviews with chief executive officers and chief digital officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Oréal, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementation
• research and case studies on the digitalization of small and medium-sized companies
• cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation
• tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits

Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

Product Details

ISBN-13:	9780367442682
Publisher:	Taylor & Francis
Publication date:	05/27/2021
Pages:	296
Product dimensions:	6.88(w) x 9.69(h) x (d)

About the Author

Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. 

Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. 

Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy. 

Table of Contents

Part 1 INTRODUCTION:   1. Introduction Managing Digital Transformation Part 2 DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES:   2. Leading Digital Transformation: Strategies for Sustainable Growth and Competitive Advantage  3. Understanding digital transformation: A review and a research agenda  4. The three pillars of the digital transformation: improving the core, building new business models and developing digital capabilities  5. Big Data and Analytics: Opportunities and Challenges for Firm Performance  Part 3 THE DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION:   6. Digital transformation and business models  7. Digital Transformation: Driving Innovation, Customer Engagement, and Business Model Evolution  8. From disruptively digital to proudly analog: A holistic typology of digital transformation strategies  9. Digital transformation, the Holy Grail and the disruption of business models: Interview with Michael Nilles, Chief Digital Officer, Henkel 10. The Point of View of a Digital Company 11. Advising Companies for Digital Transformation  12. L’Oréal Digital Consumer Operating System 13. Internal start-ups as driving force in the digitalization of traditional businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess Part 4 ARTIFICIAL INTELLIGENCE:  14. Adopting and implementing Artificial Intelligence    15. How artificial intelligence and the digital transformation change business and society – an interview with venture capitalist Vinod Khosla  16. Navigating the digital transformation: AI’S Role in redefining business processes, models, and capabilities Part 5 DIGITAL TRANSFORMATION, MARKETING AND CUSTOMER VALUE CREATION:   17. Digital transformation and consumer behavior: how the analysis of consumer data reshapes the marketing approach  18. Digital transformation and the role of customer-centric innovation 19. Unlocking Growth: Digitalization in B2B Marketing  20. Digital challenges in luxury industry  21. The Importance of Data in Transforming a Traditional Company to a Digital Thinking Company: The Case of Etro Part 6 THE DIGITAL TRANSFORMATION IN SME's - CHALLENGES AND BEST PRACTICES:   22. Digital Transformation of Manufacturing Firms: Opportunities and Challenges for SMEs 23. Crafting a legacy: how Loison uses digital transformation to innovate Italian excellence  24. Supporting pervasive digitization in Italian SMEs through an open innovation process  25.  Upstream and downstream digital transformation for development  CONCLUSION   26. Our road map to digital transformation 

Editorial Reviews

Digital transformation is an extremely important business model change which should have the highest attention among top management. This book provides a very interesting mix between case studies and interviews on digital transformation in large and small firms and theory development on digital transformation.

Peter Verhoef, Professor of Marketing, Dean Faculty of Economics and Business, University of Groningen

An absolutely recommendable book on digital transformation due to the rich number of insights of real digital experts.

Nils Stamm, Chief Digital Officer, Telekom Deutschland GmbH

This book gives real insights what digital transformation really means for an enterprise. It’s not a one size fits all approach and clearly shows it takes real leadership to get things moving.

Maarten Stramrood, Former Chief Digital Officer, Brenntag AG

An absolutely recommendable book on digital transformation due to the rich number of insights of real digital experts.

Nils Stamm, Chief Digital Officer, Telekom Deutschland GmbH

Digital transformation is an extremely important business model change which should have the highest attention among top management. This book provides a very interesting mix between case studies and interviews on digital transformation in large and small firms and theory development on digital transformation.

Peter Verhoef, Professor of Marketing, Dean Faculty of Economics and Business, University of Groningen

This book gives real insights what digital transformation really means for an enterprise. It’s not a one size fits all approach and clearly shows it takes real leadership to get things moving.

Maarten Stramrood, Former Chief Digital Officer, Brenntag AG

From the Publisher