Managing Health Care Business Strategy / Edition 2

by George B. Moseley III

Overview

Managing Health Care Business Strategy explores the most important aspects of planning and implementing strategy in a health care organization in very practical, actionable language with relevant, real-life and hypothetical examples throughout. Using simple, accessible language, the author explains everything you need to know to get started managing strategy in a health care organization. The book includes a description of the basic multi-step process of creating and then managing a strategic plan, as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT). The second edition is a major expansion offering 10 additional chapters that examine the finer details of formulating and implementing strategic initiatives. The Second Edition: • Explores the most commonly used strategy options along with practical guidelines on when and how to use them • Examines to the strategic contributions of key business functions including finance, marketing, human resources, and legal • Looks at general factors in the management of organizations that have a direct bearing on the execution of their strategies Perfect for those pursuing a career in health care management, health care leadership, biotech entrepreneurs, technology startups, government administrators, and more, Managing Health Care Business Strategy offers a framework of widely-accepted strategic planning principles coupled with practical advice on how they work in the real-world. The book is appropriate for graduate and undergraduate courses (in schools of business, public health, medicine, hospital administration, public administration, law), community college programs, continuing education, and professional education.

Product Details

ISBN-13:	9781284081107
Publisher:	Jones & Bartlett Learning
Publication date:	04/03/2017
Edition description:	New Edition
Pages:	424
Sales rank:	727,682
Product dimensions:	7.50(w) x 9.10(h) x 1.00(d)

About the Author

Lecturer in Health Law and Management, Department of Health Policy and Management, Harvard School of Public Health, Boston, Massachusetts

Table of Contents

Section 1 INTRODUCTION
Chapter 1 Basic Strategy Concepts
Section 2 AUDIT OF ASSETS AND ENVIRONMENT
Chapter 2 Internal Audit of Strategic Assets – Resources and Competencies
Chapter 3 External Environmental Assessment – Law, Economics, Demographics
Chapter 4 External Environmental Assessment - Market and Customers
Chapter 5 External Environmental Assessment - Industry and Competitors
Appendix SWOT Analysis
Section 3 FORMULATING STRATEGIES
Chapter 6 Defining Future Direction of the Organization
Chapter 7 Formulating Corporate-Level Strategy
Chapter 8 SBU-Level and Functional Area Strategy
Section 4 IMPLEMENTING STRATEGIES
Chapter 9 Implementing the Strategy
Chapter 10 Monitoring, Fine-Tuning and Changing the Strategy
Section 5 STRATEGIC PLANNING OPTIONS
Chapter 11 Strategic Planning Options - Internal Expansion
Chapter 12 Strategic Planning Options – Strategic Alliances
Chapter 13 Strategic Planning Options – Mergers and Acquisitions
Chapter 14 Strategic Planning Options – Downsizing, Divestiture, and Bankruptcy
Section 6 FUNCTIONAL AREAS IN STRATEGIC PLANNING
Chapter 15 Finance in Strategic Planning
Chapter 16 Marketing in Strategic Planning
Chapter 17 Human Resources in Strategic Planning
Chapter 18 Legal Implications of Strategic Decisions
Section 7 STRATEGY SUPPORT FACTORS
Chapter 19 Organization Design and Culture
Chapter 20 Managing Strategic Change
Chapter 21 Tools for Strategic Analysis, Planning, and Management
Chapter 22 Strategy in Other Types of Organizations