Managing Online Reputation: How to Protect Your Company on Social Media

Managing Online Reputation: How to Protect Your Company on Social Media

by Charlie Pownall

Paperback(1st ed. 2015)

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Product Details

ISBN-13: 9781137382290
Publisher: Palgrave Macmillan UK
Publication date: 09/30/2015
Series: Palgrave Pocket Consultants
Edition description: 1st ed. 2015
Pages: 236
Product dimensions: 5.51(w) x 8.50(h) x 0.02(d)

About the Author

Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP. He started his career as a speechwriter and press officer at the European Commission. Charlie writes extensively on communications and reputation, and speaks regularly at conferences, business events and business schools across Asia and the Middle-East.

Table of Contents

Prologue
1. The New Abnormal
PART I – UNDERSTANDING THE THREATS
2. Defining Online Reputation Threats
3. Strategic & Financial Threats
4. Social & Cultural Threats
5. Behavioral & Legal Threats
6. Operational & Technological Threats
PART II – MANAGING INCIDENTS
7. Formulating The Right Response
8. The Furious Customer
9. The Rogue Employee
10. The Committed Activist
11. The Hostile Journalist
12. The Backfiring Campaign
PART III – HANDLING CRISES
13. The Changing Face of Crises
14. Preparing For A Crisis
15. Responding To A Crisis
16. Recovering From A Crisis
Epilogue
Useful Books On Online Reputation

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