Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.
- Emphasize recent changes in business using the latest mapping techniques
- Create diagrams that account for multichannel experiences as well as ecosystem design
- Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability
- Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence
Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.
- Emphasize recent changes in business using the latest mapping techniques
- Create diagrams that account for multichannel experiences as well as ecosystem design
- Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability
- Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence
Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams
436Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams
436Paperback(2nd ed.)
Product Details
ISBN-13: | 9781492076636 |
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Publisher: | O'Reilly Media, Incorporated |
Publication date: | 12/29/2020 |
Edition description: | 2nd ed. |
Pages: | 436 |
Product dimensions: | 9.12(w) x 7.38(h) x (d) |