Marketing helps to match an organization's resources and services with potential customers, and social media have become a significant participatory communication channel. Mon and Koontz have collaborated on work that focuses on using demographic data and GIS mapping to show how public libraries serve communities, and here they offer updated advice and examples (from the 2014 first edition) of how to get the word out about the library's value to those communities. . . the new edition has streamlined content, updated resources, and expanded information about social media. Each chapter also includes a summary, discussion question, key terms, and cited notes. The work concludes with an annotated bibliography and index. The writing is clear and practical, and the examples are particularly beneficial. Libraries, archives, and museums will find this basic introduction to marketing useful in their efforts to use social media to optimize their relationships with their customers.
Overall, this title is extremely well researched, thorough in its coverage, and provides excellent real-life applica-tions for putting theory into practice.
Seasoned library marketers and beginners alike will benefit from this book. Offering a comprehensive breakdown of the many facets of running effective social media marketing campaigns, from conception to analysis, this exhaustive guide is a valuable reference tool for getting the word out about programs and services. Library marketing staffers interested in fine-tuning their outreach and strategies will want this on their reference shelf.... This second edition includes an extensive bibliography for further reading as well as a step-by-step outline for those newer to social media marketing. A great reference for libraries of all types.
This newly updated edition of Marketing and Social Media: A Guide for Libraries, Archives, and Museums is the perfect companion to our profession's current shift to more online program delivery. Urging us to treat our patrons like retail customers whose attention and time is being enticed from every direction is the kick we need to create an experience that meets their expectations--and beyond!
This second edition of Mon and Koontz's 2014 book provides the reader with the foundational marketing principles necessary to efficiently use social media in their libraries, archives, and museums.
Each of the 15 updated chapters provides a 'crash course' in marketing, with more emphasis on social media in each chapter. The last chapter ties it all together with a step-by-step guide for social media managers.
Social media is always in a state of flux and change. This densely packed guide provides valuable insights for any library worker charged with using social media as a marketing tool.
This timely update expands on the previous edition throughout, including a new summary chapter to help new social media managers deploy the book's most valuable lessons quickly and effectively. Mon and Koontz neither idolize nor ignore for-profit marketing lessons, but rather contextualize them alongside the particular needs of nonprofits. With its emphasis on understanding and reaching the customer, this is a must-have resource for nonprofit organizations. outreach, marketing, and social media managers.
This timely update expands on the previous edition throughout, including a new summary chapter to help new social media managers deploy the book's most valuable lessons quickly and effectively. Mon and Koontz neither idolize nor ignore for-profit marketing lessons, but rather contextualize them alongside the particular needs of nonprofits. With its emphasis on understanding and reaching the customer, this is a must-have resource for nonprofit organizations. outreach, marketing, and social media managers.
Marketing helps to match an organization’s resources and services with potential customers, and social media have become a significant participatory communication channel. Mon and Koontz have collaborated on work that focuses on using demographic data and GIS mapping to show how public libraries serve communities, and here they offer updated advice and examples (from the 2014 first edition) of how to get the word out about the library's value to those communities.. . the new edition has streamlined content, updated resources, and expanded information about social media. Each chapter also includes a summary, discussion question, key terms, and cited notes. The work concludes with an annotated bibliography and index. The writing is clear and practical, and the examples are particularly beneficial. Libraries, archives, and museums will find this basic introduction to marketing useful in their efforts to use social media to optimize their relationships with their customers.
This newly updated edition of Marketing and Social Media: A Guide for Libraries, Archives, and Museums is the perfect companion to our profession's current shift to more online program delivery. Urging us to treat our patrons like retail customers whose attention and time is being enticed from every direction is the kick we need to create an experience that meets their expectations—and beyond!
This second edition of Mon and Koontz’s 2014 book provides the reader with the foundational marketing principles necessary to efficiently use social media in their libraries, archives, and museums.
Each of the 15 updated chapters provides a 'crash course' in marketing, with more emphasis on social media in each chapter. The last chapter ties it all together with a step-by-step guide for social media managers.
Social media is always in a state of flux and change. This densely packed guide provides valuable insights for any library worker charged with using social media as a marketing tool.
Overall, this title is extremely well researched, thorough in its coverage, and provides excellent real-life applica-tions for putting theory into practice.
Journal of the Medical Library Association
Marketing can be a powerful tool, when understood. It starts with the customer and potential customer, not program publicity, public relations and advertising. Add a well-sculpted mission, careful strategy and engaging new social media, and you have a winner—just like this book.
A fount of practical advice firmly grounded in the relevant theories and literature, Marketing and Social Media offers practitioners and students a comprehensive strategy guide to implementing customer-centered planning and outreach in the social networking era. Drawing upon decades of experience in research and practice, Koontz and Mon have crafted a must-read text that merges their collective expertise into a powerful and insightful guide for anyone establishing, managing, or implementing social media marketing practices in libraries, archives, and museums.
This book really puts the "marketing" into "social media marketing." Authors Christie Koontz and Lorri Mon beautifully blend explanations of what marketing really is with instructions on how to do it well in social media. Unless you're already a serious marketing expert, you need this book.
Koontz and Mon thoroughly and clearly detail the marketing process for libraries, archives and museums. The social media component makes this text unique. Social media is effectively inserted into the traditional marketing framework, offering a helpful structure for approaching this new platform. The straightforward presentation and current subject matter will make this a go-to text for LIS instructors, students and practitioners!
[B]y combining the two topics of marketing and social media, this book promises to offer archivists (alongside librarians and museum professionals) a systematic framework and a range of useful, practical tools to improve current knowledge about users, and subsequently to design services which better meet customer needs. . . .I would urge any archivist to familiarize themselves with the concepts and tools it covers.
Archives and Records: The Journal of the Archives and Records Association
Useful to those completely new to marketing or those looking for new ideas, tips and rigorous methodologies, Marketing and Social Media: A Guide For Libraries, Archives, and Museums works well to provide an expansive overview of all aspects of developing and delivering a marketing strategy. The book is particularly useful to educators as it looks at marketing from a holistic perspective highlighting the importance of understanding your audience’s needs and catering to them at every turn, which is surely a sentiment at the heart of engaging informal education.
This book contains a wealth of information and advice. . . .If your nonprofit is as serious about social media as it is about its other strategic initiatives, then this is the book for you.
Marketing Library Services
This handy reference introduces users to the critical concepts associated with applying marketing and social-media campaigns employed in the retail world to nonprofit organizations. The book employs a coherent structure and lucid prose, and no aspect of the process is taken for granted as readers are introduced to critical steps such as performing environmental scans; conducting a strengths, weaknesses, opportunities, and threats (SWOT) analysis; identifying stakeholders; and conducting a marketing campaign. Also included are a number of case studies offering illustrative models of the techniques described throughout the book. Each chapter is concluded by a useful summary, discussion questions, and key terms, additions that make this a great resource for both the classroom and the engaged professional.
