The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford-and give it to them-you will achieve outstanding results.
This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy's trademark wisdom, you'll discover how to:
¿ Build your customer base
¿ Set yourself apart from the competition
¿ Answer the three crucial questions about any new product or service
¿ Leverage market research and focus groups to fuel better decisions
¿ Fulfill a basic emotional need for buyers
¿ Determine the correct price point for your offerings
¿ Become truly customer-focused
¿ Make the most of your distribution channels
¿ And more
Packed with practical strategies, this little book shows how to dominate your market in a big way.