Marketing in Context: Setting the Scene
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
1115892994
Marketing in Context: Setting the Scene
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
59.99
In Stock
5
1
Marketing in Context: Setting the Scene
230Marketing in Context: Setting the Scene
230
59.99
In Stock
Product Details
ISBN-13: | 9781137297105 |
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Publisher: | Palgrave Macmillan UK |
Publication date: | 11/08/2013 |
Edition description: | 2013 |
Pages: | 230 |
Product dimensions: | 5.60(w) x 8.50(h) x 0.90(d) |
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